Marketing Manager, Medicare Consumer Education Strategy - Remote

UnitedHealth Group•Minnetonka, MN

22h•$91,700 - $163,700•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. As part of UnitedHealthcare Government Programs, UnitedHealthcare serves nearly one in five Medicare beneficiaries. As the largest business dedicated to the health and well-being needs of seniors and retirees, UHC has grown to become the preferred choice for people seeking Medicare products. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve. The Marketing Manager, Medicare Consumer Education Strategy for Government Programs, Medicare & Retirement (M&R) Medicare Strategy, will help shape how Medicare consumers understand, find and engage with educational content across owned, social and video channels. This role will translate business priorities, audience insights and performance learnings into content strategies that support Medicare education, thought leadership, consumer engagement and measurable business outcomes. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

5+ years of marketing strategy, social strategy, thought leadership, content marketing or digital marketing experience, including strategic brief development, partner coordination, implementation planning, performance optimization and cross-functional execution
3+ years of experience supporting digital, social, owned-channel or video marketing strategies, including channel coordination, platform best practices and performance-informed optimization
3+ years of social marketing experience, including video, YouTube, short-form video, platform-specific packaging, publishing coordination or regulated review processes
Proven experience managing agencies, external partners or cross-functional teams to deliver marketing programs
Experience coordinating insights, performance tracking and reporting across partners, with the ability to synthesize search, social, video and audience learnings into recommendations that inform thought leadership, social strategy and content optimization
Demonstrated experience implementing, coordinating and assessing content programs across digital, social and owned channels to drive measurable results
Experience partnering with cross-functional teams and influencing stakeholders in a matrixed organization

Nice To Haves

Experience coordinating internal review processes with legal, compliance, regulatory, product or related stakeholder teams; CMS or state filing experience
Medicare, healthcare or regulated industry experience
Experience with CMS and/or state filing processes
Experience in SEO, search visibility, AI-discoverability indicators, Facebook, Instagram, YouTube, TikTok or video publishing operations
Experience supporting agency-led community management, escalation tracking, social listening or reporting

Responsibilities

Develop Medicare Marketing Strategy team briefs that define business priorities, audience needs, channel goals, thought leadership focus areas and performance learnings. Translate those inputs into clear direction for paid and organic social strategies, owned-channel content planning, video strategy and partner execution
Serve as the Medicare Marketing Strategy team liaison for community management, identifying themes, risks and consumer insights from social engagement. Share implications with internal teams and partners, maintain response guidance and support timely follow-through on escalations or required actions.
Coordinate content review and approvals. Once content and assets are developed, coordinate review with legal, compliance, regulatory, product and other required stakeholders. Track feedback, support revisions and complete required CMS or state filing processes to enable timely, compliant publishing.
Implement content strategies across channels: Work with internal and external partners to bring approved content and assets to life across owned, social, video and multi-channel touchpoints. Ensure execution reflects Medicare Marketing Strategy team priorities, approved messaging, audience needs, channel goals and platform best practices
Insights, performance and reporting: Coordinate insights, performance tracking and reporting across Insights, Media, agency, search, digital and channel teams. Define success measures, including search and AI-discoverability indicators, and translate learnings into recommendations that improve content planning, testing, optimization and performance
Platform innovation and growth: Monitor emerging platforms, content formats, consumer behavior shifts and discoverability trends to identify opportunities that strengthen Medicare education and thought leadership. Partner with Creative & Content Strategy, Search, Media, Digital and agency teams to recommend tests, pilots and optimization opportunities that expand reach and better meet audience needs