Marketing Manager (Bilingual - Spanish/English)

Green Dot Corporation • Los Angeles, CA

3d • $105,500 - $157,400 • Hybrid

About The Position

This position owns the end-to-end marketing operations for the Walmart MoneyCard program, a significant consumer program for Green Dot. The role directly impacts revenue performance for a key retail partnership and involves leading Hispanic marketing initiatives. The ideal candidate is a results-oriented individual with strong cross-functional collaboration skills and advanced Spanish fluency to create authentic campaigns for Hispanic consumers. The role reports to the Director of Marketing and collaborates with various teams including consumer marketing, merchandising, data analytics, compliance, and legal.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a focus on retail marketing, campaign management, digital marketing, and CRM platforms.
• Advanced Spanish proficiency — written and spoken — with the ability to review marketing copy, brief external agencies, and communicate with internal stakeholders in Spanish.
• Proven track record of successful project management, cross-functional collaboration, and process improvement in a fast-paced environment.
• Strong analytical skills with demonstrated ability to interpret data, measure the marketing mix, and drive ROI-focused decisions.
• Experience managing external agency relationships and vendor SLAs.
• Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira.
• Proven ability to work independently and manage multiple priorities with minimal direction.
• Ability to work in the U.S. without sponsorship.
• Ability to meet the location requirement (Los Angeles, CA - West LA).

Nice To Haves

• Experience marketing to Hispanic/Latino consumer segments, including cultural fluency in messaging and campaign strategy.
• Background in prepaid debit, fintech, or retail financial services.
• Familiarity with lifecycle and direct marketing programs.

Responsibilities

• Own end-to-end marketing operations for the Walmart MoneyCard program, ensuring integrated campaign delivery, timelines, and quality.
• Lead Hispanic marketing initiatives, leveraging advanced Spanish fluency to review copy for cultural relevance, brief agencies, and present in Spanish as needed.
• Drive the day-to-day campaign planning process, including project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and performance tracking.
• Coordinate cross-functional teams (data and analytics, direct marketing, compliance, legal) to define marketing objectives, align on requirements, and execute campaigns.
• Monitor campaign performance and deliver reports with actionable insights and recommendations tied to revenue outcomes.
• Own project budgets and expenses, tracking and reporting ROI across all programs.
• Manage vendor relationships and agency partnerships (creative, website development, video production, Spanish-language translation), overseeing SLAs and resolving issues.
• Maintain accurate documentation of marketing processes, workflows, data requirements, and technology configurations.

Benefits

• Structured hybrid work environment (minimum 3 days/week in office).
• Flexibility to work remotely on remaining days.
• Competitive salary range: $105,500 to $157,400 per year.
• Accommodations available upon request during the application or interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level