Marketing Manager - Defense & Intelligence (NORAM)

Rocket.Chat•Wilmington, DE

8h•Remote

About The Position

Rocket.Chat is seeking a results-driven Marketing Manager to lead marketing efforts for the defense and intelligence sector in North America. This role requires experience marketing to defense and intelligence audiences, with a military background being a significant advantage. As an individual contributor, this full-stack marketing position emphasizes channel partner marketing, as a substantial portion of pipeline in this region is generated through partners. The manager will focus on identifying joint opportunities, executing co-marketing programs, and supporting partners in selling Rocket.Chat. Close collaboration with the sales team is essential to align marketing strategies with targeted accounts and programs. The role also involves managing paid digital campaigns (LinkedIn Ads, Google Ads, Reddit), social media, content, email marketing, newsletters, and partner-led events, leveraging AI to enhance efficiency across all activities.

Requirements

4+ years of B2B or B2G technology marketing, with a strong focus on channel and partner marketing in the defense and intelligence industry
Proven experience marketing to US defense, military and intelligence organizations, with a solid understanding of how they buy, who the key primes and integrators are, and the language operators and program offices use.
Proven track record running co-marketing programs with system integrators, resellers, or technology alliances that generated measurable pipeline.
Hands-on experience running paid campaigns on LinkedIn, Google, Reddit, and AI search.
Full-stack marketing skills across paid digital, social, content, email and newsletters, and events.
Practical, everyday use of AI tools for content, video, research, and campaign work.
Proficiency in marketing automation and sales tools (e.g., HubSpot, Apollo), CRM (e.g., Zoho), and analytics (e.g., Google Analytics).
Ability to write clear, mission-focused messaging for defense and intelligence buyers.
Turning our messaging into sales presentations, materials, content, and RFI and proposal responses.
Strong project management skills and the ability to run several initiatives at once with little supervision.
Excellent written and verbal communication skills.
Bachelor's degree in marketing, communications, business, or a related field.

Nice To Haves

US military veteran, prior service or civilian work in the DoD or Intelligence Community.
Active security clearance, or the ability to obtain one.
Experience marketing secure communications or other mission-critical technology.
Established relationships within the defense contractor and partner ecosystem.
Familiarity with defense procurement, contracting vehicles, and security and compliance requirements.
Experience creating or editing video content.

Responsibilities

Own co-marketing with Rocket.Chat's key partners in NORAM, including system integrators, resellers, and technology alliances serving defense and intelligence.
Identify opportunities for joint activities (campaigns, webinars, events, content, offers) and turn them into pipeline.
Build close relationships with partner marketing and sales teams to understand gaps and opportunities for pipeline creation.
Run a regular partner newsletter and keep partners up to date on product news, campaigns, and enablement materials.
Create partner and customer-facing materials such as collateral and presentations aligned with Rocket.Chat's value proposition.
Manage Market Development Funds by overseeing the allocation and use of MDF in line with joint marketing objectives.
Stay very close to the sales team and keep a regular cadence with them to understand which accounts, programs, and personas they are targeting.
Adjust the marketing strategy and campaigns based on what sales and partners see in the field.
Support sales in creating materials, RFI and RFP responses, proposals, and presentations.
Plan, run, and optimize paid campaigns on LinkedIn, Google, Bing, Reddit, and AI search targeting defense and intelligence audiences.
Manage Rocket.Chat's social media presence for the sector in the region, with a focus on LinkedIn.
Run a customer and partner-facing newsletter.
Analyze campaign performance against KPIs such as pipeline, ROI, lead conversion, and engagement.
Create content for defense and intelligence audiences: blog posts, case studies, solution briefs, one-pagers, and social content.
Assist in video creation, from short social clips to product and partner videos.
Plan and execute events, mostly together with partners, including trade shows, conferences, webinars, and briefings.
Own the event cycle from pre-event promotion to post-event follow-up, with a focus on meetings booked and pipeline created.
Use AI tools across the role to work faster and at higher quality: content and video creation, campaign setup, research, sales materials, RFI responses, and reporting.
Find and share new ways for the team to use AI in day-to-day marketing work.
Work with internal teams, including sales, product, and the wider marketing team, to align initiatives with business goals.
Manage external vendors, such as design agencies and event organizers, when needed.

Benefits

Remote-First: Work remotely, as part of a distributed team.
Flexible Working Hours: Flexibility in how you organize your day.
Multicultural and Global Team: Work alongside team members in more than 15 countries.
Flexible PTO: Take the time you need to recharge.
Birthday Day-Off: Take your birthday off to celebrate.
Holidays and Vacation Days: Time to fully disconnect and rest.
Courses and Books Sponsorship: We support continuous learning and development.
Language Classes Benefit: Learn new languages and enhance your communication skills.
Stock Options: You're part of the company's success, and we want to share it with you.
Company Equipment: To help you work efficiently and comfortably.
Remote Benefit: A monthly benefit to support your home office setup.