Marketing Manager

UHS•Aiken, SC

59d

About The Position

Aiken Regional Medical Centers, located in Aiken, South Carolina, is a 273-bed acute care facility providing quality healthcare to the residents of Aiken and surrounding communities. Aiken Regional Medical Centers has been ranked a top hospital in South Carolina by the Carolina Center for Medical Excellence for its treatment of heart attack, heart failure and pneumonia. Services provided at the hospital include emergency medical care, orthopedic surgeries, maternity, and behavioral health services. Visit us online at: https://www.aikenregional.com Position Description: The Marketing Manager provides assistance to the Director of Marketing in the development and implementation of marketing campaigns and projects. Assists with the creation of campaigns and leads content marketing for both internal and external communications.

Requirements

Bachelor’s degree in marketing, public relations, journalism, communications or related field. Years of experience may be supplemented for education. Marketing and/or Public Relations certification(s) a plus.
Minimum 5-7 years progressive marketing experience managing multi-channel campaigns, content development, digital strategy and vendor coordination
Minimum of 2 years in a comprehensive healthcare system preferred – understanding clinical service lines, patient experience considerations, HIPAA-compliant communication
Advanced digital marketing capabilities – experience with digital campaigns, analytics and SEO/SEM
Proficiency in Adobe Create Suite – strong skills in graphic design, photography and video editing and working in Illustrator and Photoshop
Proven experience planning and developing social content and video reels
Exceptional writing and storytelling skills – ability to produce clear, engaging, on-brand content for campaigns, internal communication, social media and executive initiatives
Demonstrated ability to work autonomously and make informed strategic decisions – must be able to take initiative, prioritize competing deadlines and manage projects from concept to completion with minimal oversight
Strong project management skills – experience organizing complex workflows, coordinating multiple deliverables and ensuring projects move efficiently
Mastery of communication skills – professional, polished verbal and written communication across all audiences to include executives, physicians, frontline staff, patients, guests and community partners
Comfortable in a fast-paced, high-volume, high-visibility environment
Highly-collaborative, team-oriented mindset – while able to work independently, must thrive in a collaborative environment
The ideal candidate thrives in a dynamic, fast-paced environment and brings a strategic yet creative mindset to everything they do. They think in stories and spot opportunities to elevate our brand through compelling visuals, messaging and experiences. They approach challenges with curiosity and imagination, propose innovative solutions, and take pride in high-quality, meaningful work that elevates the organization’s brand and reputation. They collaborate openly, embrace feedback and are energized by building and creating alongside a growing health system.

Responsibilities

Knowledge in key areas of marketing including, digital marketing (SEO/SEM, email marketing, audience journey), creation and implementation of marketing campaigns, content marketing, social media, and customer experience and journey.
Must be able to lead creative ideas and implement campaign strategy.
Support internal and external communications. External to include public relations, earned media and brand initiatives through expertise with digital, print and direct communication channels. Internal to include employee engagement initiatives through various communication channels.
Keep up-to-date with traditional and emerging marketing channels that engage, educate and motivate action, as well as digital marketing trends in order to identify new opportunities. Solid grasp on design, copy and traditional/digital/web best practices.
Lead content marketing plan to include social media strategy and video/reels, website, blogs and intranet. Create digital communication assets (copywriting and content creation through graphic design, videography and photography) and handle general communication activities. Skilled in storytelling.
Set goals and ensure success of special events through coordination, planning, promotion, programming and execution. Must have ability to work some early mornings, nights and weekends.