Marketing Manager (Hybrid), Zondervan Reflective

HarperCollins Publishers•Nashville, TN

5d•Hybrid

About The Position

The Zondervan Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Every book has the potential to reshape how someone leads, thinks, or lives out their faith. As Marketing Manager for Zondervan Reflective, you'll be the strategic force behind getting those books into the hands of pastors, ministry leaders, and thoughtful Christians who need them most. You'll own the full marketing lifecycle for frontlist launches and key backlist titles across our imprints, from shaping the positioning and consumer messaging to planning media buys, building social strategy, orchestrating live events, and measuring what's working. For several of our most important author partnerships, you'll lead the development and execution of integrated campaigns that connect compelling ideas with the audiences hungry for them. This role blends big-picture strategic thinking with hands-on execution. You'll collaborate closely with authors, agents, editors, retail sales partners, and vendors to build campaigns that don't just hit sales goals but also extend the reach and impact of books that are shaping the conversation around faith, culture, and leadership. Our team culture is thoughtful, fast-paced, and collaborative—we value people who bring strong ideas, take ownership, and work with humility and curiosity. If you thrive at the intersection of creative marketing, data-driven decision-making, and mission-driven publishing, this is your seat at the table. Our team is mainly based in Grand Rapids, MI and Nashville, TN, and we strongly prefer to fill this position in one of these primary locations. However, we are open to considering fully remote candidates who demonstrate exceptional qualifications and share a deep passion for our mission.

Requirements

Knowledge: Solid understanding of marketing and consumer behavior principles. Familiarity with marketing best practices, metadata application, and project management.
Work Experience: 4-5 years of general marketing, digital marketing, public relations, or marketing/public relations/ad agency experience.
Education: Bachelor’s degree in business, marketing, public relations, or strategic communications; or equivalent work experience.
Skills:
Experience managing multiple, competing priorities, duties, and/or projects. Strong organizational and time management skills with attention to detail.
Must be able to work independently under tight deadlines and possess the skill to set priorities and solve problems.
Excellent interpersonal skills with ability to apply tact and diplomacy.
Excellent verbal and written communication skills, with the ability to craft clear, compelling marketing copy for a variety of audiences and channels.

Nice To Haves

Industry Knowledge: Familiarity with Christian authors and media outlets a plus.

Responsibilities

Develop strategies, goals, and objectives to meet/exceed sales projections and grow author brands
Clearly articulate and communicate the vision, purpose, and product/product suite positioning for each title and/or brand
Present marketing plans or updates at key meetings with authors, agents, sales teams, and company executives
Lead display and promotion at appropriate events or conferences to support authors and product sales
Review and provide input on select manuscript submissions ensuring the voice of the consumer is heard in acquisitions
Participate in sales conference, imprint strategy meetings, and potential external partner presentations
Proactively participate in weekly marketing meetings
Additional responsibilities as assigned
Direct process for product titling, cover design, creative collateral, back cover copy, metadata, and more for new titles
Manage selected author/agent and other partner relationships, delivering timely, clear, and concise communication/responses to all inquiries
Develop, schedule, execute, and track marketing campaigns bridging traditional and digital formats and venues (social media, Amazon placement, events, media relations, email, advertising channels, etc.).
Coordinate with internal and external teams to move campaigns from concept to execution, ensuring seamless handoffs, clear direction, and alignment across email, social, Amazon, and paid advertising initiatives
Manage fiscal year marketing budget for assigned projects
Extract, assess, and communicate performance measures of marketing campaign effectiveness across digital and traditional marketing platforms, publicity venues, and sales channels.
Track sales figures using Amazon Central, POS tracker and other tools
Research, document, analyze, and track author profiles to assess and develop their platform footprint (e.g., websites, social media, consumer engagement, etc.).