Marketing Specialist - Hybrid

Avery Dennison•La Vergne, TN

12h•Hybrid

About The Position

Assists with the in-store signage support for Dollar General’s weekly print & digital marketing programs,including monthly Temporary Price Reductions (TPRs). Includes daily relationship with creative agency & production supplier (Vestcom) to ensure the design of accurate in-store communications (signing). Position also partners with suppliers to ensure that all customer-facing materials for Dollar General meet our brand standards and are consistent with brand standards. Assists in approval of all on-shelf signing generated thru our DGMN, and to ensure those POP materials adhere to brand standards and are consistent with Dollar General approved signing and co-marketing materials.

Requirements

Proficiency in Adobe Illustrator and/or InDesign for in-house sign production.
High proficiency in Microsoft Excel.
Basic understanding of prepress and print production processes.
Strong organizational and time management skills with the ability to manage multiple projects under tight deadlines.
Exceptional attention to detail and accuracy.
Strong written and verbal communication skills; able to communicate effectively across all levels of the organization.
Strong problem-solving skills with the ability to anticipate, identify, and resolve issues proactively.

Responsibilities

Support Dollar General’s weekly print and digital in-store signage programs, including monthly TPR (Temporary Price Reduction) promotions.
Coordinate cross-functionally with Marketing, Pricing, Operations, Merchandising, and Store Planning to execute Stackz and promotional signage programs.
Edit promotional copy, prepare files, submit materials to Vestcom, track approvals, and manage timelines for 40+ ad versions across DG and DG Market stores.
Collect, organize, and validate POP (point-of-purchase) content from Merchandising, Marketing, and POG teams to ensure compliance with weights & measures policies.
Manage proofing workflows by ensuring all stakeholders review, correct, and approve materials before release to production.
Ensure accurate print sequencing and store-format alignment to maximize in-store installation efficiency.
Review and adjust talker quantities per offer to ensure accurate customer communication and reduce store labor impact.
Handle sign requests including tracking, reprints, reorders, and field inquiries for the full store chain.
Maintain day-to-day operational relationship with Vestcom, including workflow management, scheduling, issue resolution, and corrective actions related to pricing/offers.
Design and produce in-house signage as needed to meet urgent deadlines and last-minute corrections (START tasks, ad/offer fixes).