Consumer Marketing Manager- Hybrid role
About The Position
This is a hybrid role in Miami, Florida or Denver, Colorado. Assurant is seeking a Consumer Marketing Manage r to lead customer lifecycle marketing and strategic growth initiatives within our home warranty business. This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value. As a strategic partner to internal teams and external clients, you will drive consumer engagement, client program performance, and overall business growth through data-driven insights, cross-functional leadership, and innovative marketing solutions. This is a highly hands-on, individual contributor role for a marketer with a strong background in direct marketing, lifecycle optimization, and customer acquisition-related disciplines. The ideal candidate understands how to influence customer behavior through data, testing, personalization, and compelling offers. B2B marketing experience is not a priority for this role. This opportunity will be an individual contributor role.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Product Management, or related field.
- A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
- A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution.
- Demonstrated success in driving renewal conversion and retention performance
- Experience in working in a matrixed, fast-paced, dynamic environment.
- Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.
Nice To Haves
- Home Warranty or home services industry experience is highly desired.
- 4 years in product marketing including brand, positioning, promotions, research, and sales support.
- Experience in customer, client, and market research.
- Proficiency with martech and analytics tools; GA4 preferred experience.
- Self-starter with strong accountability, urgency, and ownership mindset.
Responsibilities
- Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.
- Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
- Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments.
- Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.
- Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion.
- Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience.
- Leverage AI and advanced martech to improve growth, efficiency, and personalization.
- Use customer data and insights to drive strategy, optimize performance, and inform recommendations.
- Track, analyze and report on campaign performance, identifying trends and improvement opportunities.
- Lead research initiatives including message testing, naming, offer placement, and comprehension studies.
- Act as SME for retail and home services, marketing research and competitive analysis.
- Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.
- Ensure compliance, brand consistency, and accuracy across all deliverables.
- Align lifecycle and renewal marketing programs with broader business objectives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
