Marketing Manager 2

TEKsystems•Plano, TX

2d•$58 - $62•Onsite

About The Position

The Marketing Manager will be responsible for enhancing user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics. This role involves refreshing and updating the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. The manager will also work with the B2B team and HQ, developing strong partnerships to unlock additional opportunities for enhanced SMB campaigns. Key responsibilities include managing digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies. The role requires developing and implementing comprehensive tracking systems for all marketing campaigns, maintaining a 52-week marketing calendar, and generating detailed reports on campaign deliverables and KPIs. The position emphasizes data-driven decision making, analyzing site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey. Experience tracking and planning for site merchandising updates based on pricing, offer changes, and available inventory is crucial. Collaboration with Product, Category Management, Marketing, and Engineering teams is essential for launching new site features and aligning on marketing initiatives. The manager will communicate with the leadership team on key deliverables and objectives, campaign reports, and post-mortems, ensuring regular communication of project status, risks, and opportunities to all stakeholders.

Requirements

7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
Excellent analytical skills with the ability to interpret data and derive actionable insights.
Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
Experience working with marketing to drive eCommerce merchandising and sales.
Strong eCommerce experience required.
Proficiency in ecommerce platforms, data analytics tools, and CRM software.
Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.

Nice To Haves

Preferred experience in large retail eCommerce organizations.

Responsibilities

Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
Work with B2B team and HQ, developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
Develop and implement comprehensive tracking systems for all marketing campaigns.
Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.
Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
Ensure regular communication of project status, risks, and opportunities to all stakeholders.