Marketing Manager

UF Health • Gainesville, FL

26d • Onsite

About The Position

Are you a strategic marketing leader who thrives on innovation, storytelling, and driving results? Join UF Health and help shape the voice of a nationally recognized healthcare system while making a meaningful impact on the communities we serve.

Requirements

• B.S. or B.A. in Marketing or related field
• 5 to 7 years or more marketing experience
• 5+ years of marketing experience, preferably in healthcare
• Proficient in marketing automation platforms and Microsoft Office
• Strong skills in campaign development and execution
• Experience with market research and data analysis
• Knowledge of healthcare regulations and compliance

Responsibilities

• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
• Monitors campaign performance and implements continuous improvement measures.
• Leads and mentors the marketing team to enhance skills and drive results.
• Manages marketing budgets and resource allocation.
• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager