Marketing Manager - Alia

Dotdigital • New York, NY

23h • $100,000

About The Position

Dotdigital is seeking a Marketing Manager for Alia, a popup and engagement platform for Shopify and e-commerce brands. Alia helps merchants grow their email and SMS lists and drive revenue from existing traffic. Acquired by Dotdigital, Alia operates with the speed of a startup within a larger global marketing automation leader. This role is hands-on, focusing on increasing Alia's visibility and growth through campaigns across content, social media, lifecycle marketing, partner marketing, and product launches. It's an opportunity for broad B2B SaaS marketing exposure in a fast-growing company. The ideal candidate is proactive, curious, detail-oriented, and thrives in a fast-paced, collaborative environment.

Requirements

• 2–3 years of experience in B2B SaaS, ecommerce, or digital marketing
• Strong writing and communication skills, with experience creating content across multiple channels
• Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting
• Excellent organisational skills, with the ability to manage multiple priorities and deadlines
• A creative eye for design and a strong understanding of brand consistency
• Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms
• An analytical mindset, with the ability to interpret campaign performance data and identify opportunities for improvement
• A self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment

Nice To Haves

• An interest in ecommerce, Shopify, AI, or marketing technology is a plus

Responsibilities

• Manage Alia’s social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting
• Create content across blogs, social media, sales enablement materials, and other marketing channels
• Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution
• Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives
• Plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships
• Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption
• Track campaign performance, analyse results, and identify opportunities for optimisation and growth

Benefits

• $100,000 annual salary
• Medical, dental, and vision coverage
• The opportunity to grow your career as part of a high-performing team that has recently undergone a successful acquisition and is scaling rapidly

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed