Marketing Manager

Builders Warehouse•Kearney, NE

About The Position

The Marketing Manager is a full-time position coordinating and developing the advertising and marketing for Builders and the Divisions in Colorado and Nebraska. Reports to the Chief Executive Officer.

Requirements

Basic design skills and familiarity with Adobe Creative Suite, Photoshop, Excel, PowerPoint, and Outlook required.
High level of leadership and decision-making skills.
Ability to interact with vendors, company and divisional management, and team members with purchasing and in-store events.
Be very knowledgeable of graphic design software. Must have ability to learn new software and management systems.
Must have excellent verbal, interpersonal and written communication skills.
Must have excellent organizational and analytical skills
Highly motivated, self-starter, able to set and meet predetermined goals and timelines with minimal supervision.
Ability to determine and recommend requirements for technical tools needed to perform and/or enhance functionality of Department.
Must be capable of creating consensus and provide leadership in advertising and marketing plans.
Understand generational marketing and how to use applicable tools/media/website.
Able to motivate, influence, and train people.
4 year degree strongly preferred.
Minimum of 3 years of working industry experience.
Ability to talk and hear.
Ability to stand, walk, and sit.
Manual dexterity.
Ability to lift and/or move up to 25 lbs.
Close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Responsibilities

Key role in developing, implementing, and coordinating the company-wide advertising and marketing strategy and supporting tactics to help drive sales.
Help to develop and maintain the Builders brand across market and divisional lines to ensure clarify of company message.
Developing and managing a marketing and promotional budget in relation to overall Company objectives.
Analyze local market and competitors to aid in developing advertising/marketing plans and goals.
Manage the reporting and analysis of marketing/advertising/promotional programs and events are effective and manage efforts to improve effectiveness.
Develop and manage periodic promotion programs (direct mail, email campaign, trade/marketing shows, customer events and training, other misc. promotions)
Manage and maintain company’s social media programs.
Communicate with external media resources to develop print, radio, TV, and web based advertising.
Supports division managers to develop local market opportunities.
Manage and participate in the annual vendor sponsored marketing events on a company wide basis.
Responsible for procurement of publications, advertising, marketing and media communications as primary source of communication.
Monitor company message in all promotional pieces and weekly advertising.
Coordinate, oversee and maintain retail sign package for Retail stores.
Research and secure hi-resolution images and write copy/selling points for advertised items.
Increase on-line presence and determine means necessary to increase awareness in the communities served by Builders.
Occasional travel to markets, seminars, and events is required.
This position is a 50 plus average work week with some evening and/or weekends required.
Be professional in appearance and conduct.