Marketing Manager

Kyra Health

10d•Hybrid

About The Position

Kyra Health is a fast-growing ICHRA administrator revolutionizing employer-sponsored health benefits. We deliver employee choice, administrative simplicity, and significant cost savings through innovative, AI-powered solutions. We partner with brokers, employers, and TPAs to simplify benefits administration while navigating complex regulations. We are seeking a results-oriented Marketing Manager (or Senior Marketer) who is a strategic thinker and execution powerhouse. This role is ideal for someone who thrives in a startup environment, leverages resources creatively (AI, contractors, SMEs), and consistently delivers senior-level quality across channels. You will own marketing strategy and execution to support broker acquisition, direct-to-employer growth, thought leadership, and sales enablement — all while maintaining strong ROI and compliance awareness.

Requirements

SEO & AEO Fluency: Strong strategic understanding of SEO and AEO strategies to guide and optimize efforts (including potential outsourcing) for increased organic visibility and qualified traffic.
Content Strategy & Creation: Excels at developing high-impact content focused on results rather than design execution.
Collaboration with Design: Partners effectively with designers, providing clear and constructive creative feedback.
Sales Enablement & Revenue Impact: Proven ability to align marketing with sales goals, generate qualified leads, and directly contribute to revenue growth.
Paid Media Proficiency: Experienced in developing and managing efficient paid campaigns (LinkedIn, Google Ads, etc.) that deliver strong ROI within budget.
Strategic Development: Identifies, recommends, and implements comprehensive marketing strategies tailored to business objectives.
Events & Conferences: Researches high-ROI events, recommends participation, and coordinates execution on time and within budget.
Leverages Resources for Scale: Uses AI tools, contractors, and subject matter experts to deliver senior-level quality and broad coverage efficiently (without over-relying on unvetted AI output).
Analytics & Measurement: Data-driven with expertise in tracking performance (Google Analytics, CRM dashboards, attribution) and optimizing campaigns based on metrics.
B2B Healthcare/Benefits Experience: Ideal background in health insurance, benefits tech, or fintech; understands broker/employer pain points and compliance considerations.
Lead Generation & Automation: Skilled in marketing automation, email nurturing, CRM integration, and multi-channel lead gen.
Budget Ownership & ROI Focus: Manages marketing budgets effectively, forecasts spend, and consistently demonstrates positive ROI.
Agility & Initiative: Thrives in a fast-paced startup environment; proactive in testing new tactics and adapting to market changes.

Responsibilities

Develop and execute comprehensive, multi-channel marketing strategies that drive qualified leads and revenue growth.
Create high-converting content (blogs, emails, whitepapers, case studies, social posts) that resonates with brokers and employers in the health benefits space.
Oversee SEO & AEO initiatives, paid media campaigns, and lead nurturing programs to maximize visibility and pipeline impact.
Research, recommend, and coordinate high-ROI events and conferences on time and within budget.
Partner closely with sales, operations, and leadership to align marketing efforts with business goals.
Manage marketing budgets effectively, track performance through analytics, and optimize for strong ROI.
Collaborate with designers by providing clear creative feedback to ensure brand-aligned deliverables.
Leverage AI tools, contractors, and subject matter experts to scale output and maintain senior-level quality efficiently.