Marketing Manager - Student Housing

PeakMade Real Estate • Syracuse, NY

12d • Onsite

About The Position

The Marketing and Sales Manager is a team leader responsible for assisting the Property Manager in a collaborative effort to achieve established revenue, occupancy, resident retention, marketing and leasing goals. This position is an invaluable onsite leader that will assist Property Manager in the training, development and performance of a leasing team.

Requirements

• Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
• Experience in multifamily industry within a sales, leasing or management position preferred
• High degree of proficiency in PowerPoint, MS Word and Excel
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Ability to read and write English fluently
• Computer literacy required
• Self-starter who can take on responsibilities and initiating ideas
• Provide excellent customer service to the point that people will never want to leave
• Flexible and capable of prioritizing tasks when working in a busy and changing environment
• Knowledge of trending marketing techniques specifically directed to college students
• Be a team leader that incentivizes your team while always having their backs and holding yourself accountable for their success

Responsibilities

• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Develop and manage Resident Programs
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Assist in the completion of market surveys and leasing reports as required
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Create or review and manage all property promotional items

Benefits

• Potential monthly commission
• Housing discount (varies by property)
• 15 days of PTO + 2 additional “Wellbeing Days”
• Up to 12 weeks paid parental leave + one year of diapers, on us
• 401(k) Match
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• Employee Resource Groups
• Commitment to leadership training and growth opportunities
• Additional rewards and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level