Marketing Manager

So Hospitality Group•St. Louis, MO

14d•$54,000 - $68,000

About The Position

We are seeking an experienced, hands-on Marketing Manager to lead all marketing efforts across So Hospitality Group. We are looking for someone who thrives in a dynamic environment, balances strategy with execution, and enjoys being out in the field connecting directly with our teams, guests, and communities. The ideal candidate is both creative and analytical, with a deep understanding of digital and traditional marketing, community outreach, and brand development. You’ll be responsible for driving growth and sales, ensuring consistent brand presence across all concepts, and executing initiatives that enhance visibility and guest engagement.

Requirements

3+ years of marketing experience in marketing. Preferred hospitality, F&B, or a related consumer-facing industry
Strong knowledge of digital and traditional marketing channels
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva is a plus
Excellent communication, leadership, and organizational skills.
Ability to balance strategic planning with hands-on execution including content creation, posting, and activation
Occasional weekend availability for events, activations, or special promotions
Consistent location visitation required to maintain strong relationships with on-site teams and ensure marketing accuracy

Nice To Haves

Proven experience managing paid advertising, KPIs, and CRM tools
Demonstrated experience in vendor and agency management, including third-party relationships
Experience with influencer partnerships, PR campaigns, and community outreach
Background in hospitality, restaurant group, or lifestyle brand marketing
A creative mindset with an eye for brand storytelling and guest engagement
Passion for food, beverage, and delivering memorable experiences

Responsibilities

Oversee and execute marketing initiatives for all brands
Develop and implement comprehensive marketing strategies, campaigns, and calendars
Create, manage, and update digital content, including social media, email marketing, and websites
Design and produce marketing materials using Adobe Creative Suite
Set up, manage, and track paid ad campaigns, KPIs, and performance metrics
Manage and optimize CRM tools for guest communication, retention, and loyalty programs
Lead field, community, and event marketing including on-site activations, partnerships, and sponsorships
Manage relationships with third-party vendors, marketing agencies, photographers, and media partners to ensure brand consistency and timely execution
Conduct regular on-site visits to all locations to ensure marketing materials, messaging, and guest experiences align with brand standards
Collaborate closely with operations, culinary, and event teams to support promotions and storytelling
Analyze performance data, prepare reports, and adjust marketing strategies to maximize ROI
Support public relations and local media outreach to enhance brand visibility
Represent the company at community and industry events as a brand ambassador
Oversee weekly performance review meetings to evaluate marketing initiatives, present key insights, and drive continuous improvement across campaigns