Marketing Manager

Workstreet

7d • Remote

About The Position

We're looking for our first Marketing Manager to own positioning, messaging, and full-funnel marketing strategy for our professional services. You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically, while also managing external agencies and contractors to scale our marketing efforts. This is a high-impact, high-visibility role reporting directly to the SVP, Revenue. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

Requirements

• 3-5 years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Experience managing external agencies, freelancers, and contractors
• Track record of developing positioning, messaging, and executing marketing campaigns
• Startup DNA: Thrives in fast-paced, high-growth environments with limited resources
• Ownership Mentality: Takes initiative and drives projects to completion across internal and external teams
• Customer-Obsessed: Deeply understands buyer needs and can translate them into effective marketing
• Results-Oriented: Focuses on metrics that drive business outcomes, not vanity metrics
• Agency Partner: Comfortable being the "client" and managing external relationships effectively

Nice To Haves

• Background in cybersecurity, compliance, or developer tools preferred

Responsibilities

• Refine Workstreet's positioning against traditional Big 4 consulting and other MSPs
• Develop compelling messaging around our Vanta partnership advantage
• Create differentiated value propositions for different customer segments (Series A vs Series C+ companies)
• Audit and refresh all customer-facing materials (website, sales decks, proposals)
• Create customer case studies and success stories highlighting our unique value
• Develop competitive intelligence and win/loss analysis framework
• Train sales team on positioning and messaging
• Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
• Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
• Manage agency relationships and ensure deliverables align with our positioning and brand
• Build hybrid marketing model combining internal strategy with external execution
• Partner with our co-founders (industry thought leaders) to develop content calendar
• Oversee content creation through external agencies and freelancers
• Develop webinar and event strategies to generate demand
• Manage paid advertising campaigns through agency partners
• Conduct customer interviews and market research to refine ICPs
• Analyze buyer journey and optimize conversion touchpoints
• Track competitive landscape and positioning shifts
• Provide market insights to inform product/service roadmap

Benefits

• Career Development: Clear path with mentorship and training opportunities
• Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
• Growth Opportunity: Early-stage company with significant room for career advancement.
• Remote-First Culture: Flexibility to work from anywhere while collaborating with a global team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees