Marketing Manager, US Marketing

Abbott • Princeton, FL

12d • Onsite

About The Position

Abbott Point of Care is seeking a Marketing Manager, US Marketing responsible for developing and implementing marketing strategies that will focus on our i-STAT TBI product. The Marketing Manager will support one of our newest innovations, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of i-STAT TBI, the competition, the customers, and deliver business results. The Marketing Leader will report to the Director, US Marketing. Up to 35% domestic travel may be required.

Requirements

• Bachelor’s degree in business, life sciences, engineering, or related field
• 6+ years in the healthcare industry
• 4+ years in marketing, sales, or account management

Nice To Haves

• MBA
• Experience in U.S. health systems and hospital marketing
• Background in medical devices or diagnostics
• People management experience
• Strong analytical skills and Excel proficiency
• Advanced PowerPoint and communication skills
• Product launch and project management experience

Responsibilities

• Market Insights Understand the needs and buying process of i-STAT TBI target audiences, including C-suite, physicians, nurses, lab personnel, procurement, outpatient sites etc. Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.). Proactively share insights across the business to shape and refine business strategies. Understand competitive offerings and provide the commercial organization with tools to differentiate the portfolio in the marketplace.
• Brand Building Define market segments and targets, clearly articulating brand positioning and differentiated brand messaging. Drive brand-building actions through the sales teams and ensure the brand positioning is brought to life consistently in interactions with customers across multiple channels.
• Strategy and Planning Refine and oversee execution of the US i-STAT TBI marketing plan ensuring collaboration with internal stakeholders, monitor progress, and take accountability for results Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities. Anticipate risks to marketing strategy, proactively assess scenarios and create contingency plans. Partner with Global Strategic Marketing and Market Access to define and execute reimbursement and pricing strategy for i-STAT TBI.
• Customer Engagement Build insightful marketing campaigns that engage relevant audiences and deliver business results. Use a test-and-learn approach to try out different ways of connecting with key stakeholders. Work closely with the sales team, listen to their feedback, clearly communicate marketing strategy, and ensure access to the tools necessary to effectively engage with customers. Observe all regulatory and compliance requirements.
• Financial Acumen Effectively manage the marketing budget to achieve brand objectives. Accurately forecast the financial impact of marketing initiatives and marketplace trends. Assume responsibility for achieving i-STAT TBI growth targets.
• Launch Excellence Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise. Provide sales teams with appropriate training and resources to execute launch plans. Actively track and report progress toward goals, adapting approaches where required. Develop and execute product education, publications, and promotional activities. Develop a KOL influence map for key medical specialties (e.g., neurology, emergency medicine, etc.) Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards

Benefits

• Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
• Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees