US Trade Marketing Manager

Big Potato•Stamford, CT

1d•Hybrid

About The Position

Lead and deliver Big Potato’s US retail marketing activity, with a focus on supporting and growing the 6 key retail areas in North America. Alongside this, the role will champion US marketing campaigns and partnerships that bring Big Potato games to life for players and retailers alike. This person will be one of the “American voices” within the business, helping shape how Big Potato shows up across the US market. Retail Support: Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year. Develop tailored marketing support plans and toolkits for key accounts. Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after. Conduct annual retail audits, visiting key stores to assess the retail landscape, understand how Big Potato shows up in-store and identify opportunities for improvement. Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence. Use and build our own case studies to help us demonstrate to retailers how we’ve shown up in other accounts / markets. Track and report on the performance of US retail activations, using insights to shape future plans. Campaign Support: Work alongside the Senior Marketing Manager to lead marketing campaigns from a US point of view across key occasions (such as Summer Travel and Thanksgiving) and priority games – driving the creative vision, planning and execution from start to finish. Localise and adapt global campaign ideas for the US market, ensuring that messaging, visuals and channels feel native to US players and retailers. Partnerships: Identify and engage potential US brand partners that align with Big Potato’s values and audience, working closely with the Senior Marketing Manager and Head of Marketing where relevant. Manage the execution of US partnerships, serving as the primary day-to-day contact and overseeing activations from brief through to wrap-up. Own communication with, and the sending out of games to, board game cafés across the US – making sure they have the right games, assets and info to showcase Big Potato in the best possible way. Evaluate partnership success, providing clear insights and recommendations for future collaborations. Additional Responsibilities: Serve as the "American" voice for Big Potato, contributing to game branding and providing market insights to inform product positioning. Support the US Content and Social Manager in creating engaging, locally relevant content for Big Potato’s US social channels.

Requirements

Degree in Marketing, Business, Communications, or a related field (preferred but not essential).
Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry.
Proven track record in managing marketing campaigns or partnerships within the US market.
Experience coordinating events, stunts, or brand activations.
Comfortable working independently while staying aligned with the broader global marketing strategy.
Excellent communication and relationship-building skills, both internally and externally.
Creative thinker with a knack for spotting trends and developing engaging brand collaborations.
Analytical mindset with experience tracking campaign performance and making data-driven decisions.
Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
Proactive and hands-on approach to problem-solving.
Highly organised, detail-oriented, and results-driven.
Confident and outgoing, with the ability to engage partners, influencers, and key stakeholders.
Must have the legal right to work in the US.
Ability to travel within the US for trade shows, retail audits and brand activations.
Potential for occasional international travel.

Responsibilities

Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America
Develop tailored marketing support plans and toolkits for key accounts.
Take ownership of building and maintaining a clear level of support for all North American independent customers
Conduct annual retail audits, visiting key stores to assess the retail landscape
Assist in the planning and execution of sales-focused events (e.g. trade shows)
Use and build our own case studies to help us demonstrate to retailers how we’ve shown up in other accounts / markets.
Track and report on the performance of US retail activations
Work alongside the Senior Marketing Manager to lead marketing campaigns from a US point of view across key occasions (such as Summer Travel and Thanksgiving) and priority games
Localise and adapt global campaign ideas for the US market
Identify and engage potential US brand partners that align with Big Potato’s values and audience
Manage the execution of US partnerships
Own communication with, and the sending out of games to, board game cafés across the US
Evaluate partnership success
Serve as the "American" voice for Big Potato
Support the US Content and Social Manager in creating engaging, locally relevant content for Big Potato’s US social channels.