Marketing Manager
About The Position
The Marketing Manager leads development and execution of marketing strategies that strengthen brand awareness, drive lead generation, and support sales growth across target markets. This role places a strong emphasis on digital marketing, combining creative brand leadership with hands-on management of campaigns, content, and analytics. The role supports a diverse portfolio spanning medical device design, development, testing, manufacturing, repair and refurbishment services, as well as enterprise software and digital solutions. The ideal candidate is both a strategic thinker and an execution-focused digital specialist who thrives in a fast-paced, growth-oriented environment.
Requirements
- Bachelor’s degree in marketing, communications, or related field (MBA preferred).
- 7-10+ years of experience in marketing, with at least 3 years in digital marketing roles.
- Hands-on experience with SEO/SEM, Google Ads, LinkedIn Campaign Manager, and analytics tools.
- Proficiency with CRM and marketing automation systems supporting multi-touch, longer-cycle sales processes.
- Strong copywriting and visual communication skills.
- Ability to manage multiple projects, meet deadlines, and adapt to evolving priorities.
Nice To Haves
- Experience in B2B or medical device/healthcare markets strongly preferred.
Responsibilities
- Plan, execute, and optimize digital campaigns across LinkedIn, Google Ads, SEO/SEM, email, and paid media to drive qualified leads.
- Leverage technology partnerships for co-branded and cross-promotional digital marketing initiatives to drive qualified lead generation.
- Manage website content, SEO, and analytics (e.g., Google Analytics, Tag Manager, Search Console) supporting medical device design, development, manufacturing, and post-market services.
- Oversee marketing automation and CRM integration (Salesforce.com).
- Develop dashboards and KPIs to measure digital marketing ROI and conversion performance.
- Lead digital content strategy including landing pages, lead magnets, and gated content.
- Create and manage thought leadership campaigns (case studies, white papers, videos, webinars, onsite hosted events).
- Maintain consistent branding and messaging across all marketing channels and materials.
- Collaborate with Engineering/PMO and commercial teams to produce marketing collateral, trade show displays, and presentations.
- Support joint marketing efforts with OEMs, technology partners, and customers to increase market visibility and drive awareness across shared customer segments.
- Partner with business development to develop targeted campaigns by for medical devices, life sciences, and regulated technology markets.
- Manage campaign calendars, email marketing workflows, and nurture sequences.
- Track and report campaign performance and implement continuous improvement initiatives.
- Coordinate trade show and conference presence, including pre-show campaigns and post-show follow-ups.
- Develop trade show booth designs, digital signage, and event collateral aligned with brand messaging.
- Work closely with sales, ALM team, engineering, and manufacturing operations teams to align marketing activities with business goals.
- Support marketing initiatives across enterprise software, cloud hosting services, and computer systems.
- Support new product launches and corporate communications.
- Manage partners, vendors, agencies, and freelancers as needed.
Benefits
- Comprehensive benefits package, including health, vision, and dental insurance.
- Generous Paid Time Off.
- Company retirement plan with matching.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
