Marketing Manager

Universities of Wisconsin•Superior, WI

176d•$14

About The Position

Marketing Manager The Link Center University of Wisconsin-Superior Working Title: Marketing Manager Business Title: Student Supervisor, Level III Office Location: Swenson Hall, Suite 1061 Reports to: Career Development Manager Position Summary: The Link Center is practicing an updated and intricate communication plan. This position will assist with the creation of comprehensive marketing materials to support meaningful projects that benefit campus and the community. This position will get to contribute toward real marketing campaigns, conduct stakeholder research and work collaboratively with the Link Center staff. Providing marketing strategy support, conducting research and supporting event design. Number of open positions: 1 (one) work study preferred Rate of pay: $14.00/hour Hours per week: 10 hours

Requirements

Current UWS student and eligible for federal work study.
Must be able to commit to approximately 8-10 hours per week.
Knowledge of Microsoft Office software including Word, Excel, PowerPoint and Publisher
High attention to detail, organization, and time management skills.
Excellent written and oral communication.
Familiarity and passion for social media strategies, platforms, and marketing.
Awareness and respect towards differences among individuals and ideas.
Exhibits self-motivation, responsibility, dependability, integrity, confidentiality, and time management.
Enthusiasm and positively represent UW-Superior and the Link Center.

Nice To Haves

Knowledge of campus communication platforms such as: Navigate, Handshake, SharePoint and UWS webpages.
Knowledge of social medias including but not limited to: Instagram, Facebook, and Pinterest.
Willingness to engage in professional leadership development.
Knowledge of Canva Pro and/or common graphic design platforms.

Responsibilities

Consult with Link Center program managers and learn about their unique programming, stakeholders, and events.
Develop cohesive marketing and advertising materials (e.g. fliers, brochures, newsletters, articles, handouts, social media, direct mail, and web).
Create monthly written content for internal and external audiences for newsletter distribution
Develop and maintain social media campaigns and grow the Link Center social media following.
Monitor all social media platforms for trending news, ideas, and feedback.
Create and maintain tracking reports of marketing efforts.
Develop and follow through on a social media calendar to highlight social media “buzz” and work on marketing campus-community partnerships.
Perform market analysis and research on the latest trends in marketing community engagement in higher education.
Participate regularly in brainstorming sessions for the development of marketing campaigns and take detailed notes of meetings.
Maintain the Link Center bulletin board and TV as it reflects the office activities and events.
Ability to work with a team and independently while maintaining multiple simultaneous projects.
Work collaboratively with the Marketing & Communication Office to support external material development.
Assist with daily administrative duties.
Serve as a receptionist for the Suite by greeting walk-ins and planning for visitors.
Ensure that the internal office décor is clean and organized for a welcoming environment.
Other opportunities as provided.