Marketing Manager

JCC Association of America

36d • $60,000 • Onsite

About The Position

Riverdale Y is a community and cultural center located in the Riverdale neighborhood of the Bronx. We provide educational, recreational, cultural, and wellness programming for children and adults of all ages. The Riverdale Y is rooted in universal values central to Jewish life. We celebrate diversity and welcome all to participate, engage and connect. We are a sanctuary to think, learn and grow, an open door to creativity, fitness, and fun, and a catalyst for change and transformation. The Marketing Manager (MM) will operate as a part of the Marketing team to provide overall marketing and communications support to our organization. This position is responsible for brand management, strategy implementation, market research, and content creation. The MM will report to the Chief Program Officer and oversee our marketing coordinator and graphic designer. This is a full-time, in-person position in Riverdale.

Requirements

• Bachelor's Degree and 3-5 years marketing experience.
• High-level knowledge of Canva, InDesign, Illustrator, Mailchimp, Microsoft & Apple apps, Google Drives, Photoshop and Dropbox.
• Demonstrated organizational skills and high attention to detail.
• Excellent customer service skills and ability to communicate professionally with internal and external audiences.
• Flexibility to work some scheduled evenings and weekends as necessary for agency events.

Responsibilities

• Develop a marketing and communications calendar for multiple programs and events.
• Create content for print and digital media campaigns, email, social media, and events.
• Develop and execute high-performing, multi-channel marketing campaigns to drive program registration and engagement.
• Work closely with department directors, marketing coordinator and graphic designer for cross promotion within the organization.
• Conduct weekly marketing meetings with programmers, review market research results and gather feedback on marketing activities.
• Track and analyze key performance indicators across multiple marketing campaigns, collecting and analyzing data to understand customer preferences.
• Maintain social channels, respond to comments, questions and reviews, and send dedicated emails.
• Coordinate event/program day-of deliverables.
• Assist at programs/events that occur on nights or weekends, as needed, including (but not limited to):MLK Day of Service, Riverdale Y 5K & Fun Run  Performing Arts Benefit  RY Gala and other to be determined events.
• Other Duties as needed.

Benefits

• Riverdale Y offers employees medical & dental insurance, flexible spending, commuter benefits and pension plan as well as an optional 403(b) retirement benefit.
• Riverdale Y also offers employees a complimentary family membership, discounted childcare and afterschool programming, in addition to discounts in areas of sports, performing arts, dance, aquatics and summer camp.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees