Marketing Manager - LAVO Tampa

Tao Group Hospitality•Tampa, FL

About The Position

The Marketing Manager executes annual marketing plans, strategies, and programs for assigned venues within the company’s portfolio. The role manages social media planning and content, paid ads, venue websites and third-party listings, monthly e-newsletters, marketing promotions and activations, creative projects, and the day-to-day tactical work derived from annual plans. The Marketing Manager also develops innovative marketing concepts and brand partnerships, provides recommendations, contributes to strategic planning, and manages marketing budgets with the goal of improving ROI and increasing venue revenue. The position works closely with venue management, hotel and resort partners, design teams, sponsorship and media partners, vendors, and retained public relations agencies. It supports campaigns and events, coordinates photography and videography, conducts marketing research, monitors competitors and trends, prepares performance reports, and helps develop and execute annual business and marketing plans. The role also manages press activity and agency relationships, tracks earned-media results, and translates coverage into social, web, and email content. The work takes place in small to medium office settings as well as casino, nightclub, bar, lounge, and restaurant environments. It may involve local travel, varying levels of noise, crowds and smoke, extended or irregular hours, evenings, weekends, and holidays. Physical requirements include sitting or standing for extended periods, moving quickly through work, and pushing or lifting up to 25 pounds.

Requirements

Bachelor’s degree in Marketing or a similar discipline.
Proof of eligibility to work in the United States.
Must be at least 21 years old.
Three to five years of restaurant- or hospitality-based venue marketing management experience, with a proven record of financial and creative marketing programming success.
Proficiency with Windows Microsoft Office, WordPress, Facebook Business Manager, Google, and social media platforms including Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest.
Strong working knowledge of budget creation and implementation.
Working knowledge of social media, public relations, graphic arts, sponsorship, and sales departments.
Experience managing external PR agencies and working directly with editors, journalists, and media outlets, with a proven record of securing earned coverage.
Strong problem-solving skills.
Excellent written and verbal communication skills.
Ability to work under pressure and meet deadlines.
Ability to read computer monitors and print legibly.
Ability to sit and/or stand for extended periods and move quickly through work.
Ability to push and lift up to 25 pounds.
Ability to work effectively as part of a team and interact professionally and courteously with internal and external customers, managers, and coworkers.
Ability to maintain a high level of confidentiality.
Ability to handle a fast-paced, busy, and somewhat stressful environment.
Maintain a professional, neat, and well-groomed appearance in accordance with company standards.

Nice To Haves

Experience working in a high-volume restaurant in the hospitality industry.
Proficiency with POS systems; Oracle knowledge is preferred.
Facebook Blueprint certification and various Google certifications.

Responsibilities

Manage social media strategies, planning, original content creation, content calendars, copywriting, and paid social ad placement for assigned venues.
Maintain assigned venue websites with current information and relevant content.
Maintain third-party listings and sites, including OpenTable, Yelp, TripAdvisor, and Google My Business.
Develop monthly e-newsletter content for assigned venues.
Create original content for social media, websites, third-party websites, and in-venue activations.
Assist with creating and fully implementing marketing campaigns.
Hold or attend weekly and monthly meetings with venue management and marketing teams to discuss plans, activations, and upcoming events.
Facilitate photography and videography shoots to produce original marketing content.
Collaborate with hotel and resort marketing teams on promotions and packages, and communicate existing promotions for use through host-hotel marketing channels.
Assist in developing and executing annual business and strategic marketing plans to increase venue traffic and revenue.
Create monthly KPI reports for social and digital activities and recommend improvements based on analytical results.
Work with lifestyle and third-party companies to create offers and promotions that increase venue volume.
Monitor competitors’ programming and venue activities, track marketing trends, and develop strategies to maintain a competitive advantage.
Conduct marketing research, present findings to management, and recommend ways to increase revenue.
Aid in developing brand strategies and manage their tactical execution.
Manage rebranding and repositioning efforts when needed and enforce brand standards.
Keep key hotel departments and partners informed of venue events, promotions, and menu changes.
Manage and attend onsite marketing initiatives, including sponsorship activations, signage and communications, press initiatives, social content capture, staff relationship-building, and event pre-shifts.
Manage the marketing design process using project management programs in conjunction with the design department.
Manage invoices and declining budgets to keep departments within approved budgets.
Work with the sponsorship team to leverage the company’s sponsorship capabilities.
Work with media partners to maximize event activation opportunities and added value.
Serve as the day-to-day lead for retained PR agencies, including onboarding, weekly status calls, approving pitch angles and media lists, and holding agencies accountable for KPIs, timelines, and budgets.
Partner with PR agencies on press strategies for venue openings, menu launches, seasonal programming, talent, and special events, and secure earned media across local, regional, and national outlets.
Manage press requests, media visits, influencer and tastemaker dinners, and onsite press activations with venue leadership; route messaging and spokesperson approvals through the SVP Marketing.
Track, report, and analyze earned-media results monthly, including placements, reach, share of voice, and sentiment, and adapt coverage into owned and paid social, web, and email content.
Create and maintain a work environment that promotes teamwork, performance, feedback, recognition, mutual respect, and employee satisfaction.
Maintain relationships with current vendors.
Assist with or complete additional assigned tasks.