Marketing Manager (Field Marketing - Central)
About The Position
GameChanger is looking for a Marketing Manager to drive growth across our youth sports ecosystem through community-led, field-based marketing programs. You will plan and execute regional field marketing initiatives that increase top-of-funnel awareness, engage high-value audiences, and accelerate conversion. You will translate national priorities into locally relevant activations while partnering with cross- functional team members to create measurable impact. You will report to our Senior Marketing Manager, and serve as a core contributor on the Field Marketing team, supporting strategic planning and execution across events and activations.
Requirements
- 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
- Experience executing regional, in-person marketing programs that support pipeline and revenue goals.
- Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred).
- Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.
- Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
- Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%.
Responsibilities
- Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.
- Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.
- Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.
- Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution.
- Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members.
Benefits
- Work remotely throughout the US or from our well-furnished, modern office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology
- WFH stipend - $500 annually to make your WFH situation comfortable.
- Learning stipend - $500 annually towards continued development
- Monthly physical, mental, wellness & learning stipend offered through Holisticly
- Monthly lifestyle stipend offered through Fringe
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- DICK'S Sporting Goods and their family of brands teammate discount.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
