Marketing Manager – Client Accounting Services

Sorren, Inc.•Sheboygan, WI

About The Position

The Marketing Manager will be responsible for developing and executing inbound digital campaigns to generate qualified Client Accounting Services (CAS) leads for the sales team. This role involves managing various digital marketing channels, including paid ads, paid social, retargeting, landing pages, organic social, and email nurturing. The Marketing Manager will also own HubSpot campaign setup, tracking, workflows, attribution, and reporting, and will build dashboards to report on campaign performance, lead quality, conversions, pipeline influence, and ROI. Additionally, the role requires managing third-party website and SEO vendors, developing industry-specific messaging, managing technology partner relationships for co-marketing opportunities, creating marketing materials, and coordinating speaking engagements and conference participation. Ensuring all materials align with firm brand standards is also a key responsibility.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
5+ years of B2B marketing experience.
Strong HubSpot and WordPress experience required.
Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.
Excellent writing, editing, communication, and project management skills.
Ability to manage multiple campaigns and stakeholders at once.

Nice To Haves

Experience in professional services, accounting, advisory or financial services preferred.
Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred.

Responsibilities

Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team.
Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation.
Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.
Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences.
Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content.
Lead the development of case studies and client success stories.
Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation.
Ensure all materials align with firm brand standards and messaging.