Marketing Manager - B2B SaaS Company

FutureFeed•Baltimore, MD

1d•Onsite

About The Position

FutureFeed isn’t your typical cyber-security SaaS company and in a short time, we have become the market-leading expert in the field that creates client experiences that shift behavior. Creativity drives us, but so does clarity. We don’t chase attention; we create conviction. Are you potentially the right person to assist on our quest? We’re seeking a Marketing Manager to join our growing marketing team to support and execute day-to-day marketing programs across channels. This is a hands-on, execution-focused role for an experienced marketer who can work independently, manage multiple initiatives at once, and reliably move marketing work forward without heavy oversight. This role focuses on high-quality execution, operational consistency, and strong collaboration with sales, product, and leadership

Requirements

5+ years of hands-on marketing experience, preferably in B2B, SaaS, or technology
Proven experience executing across multiple channels (email, web, content, social)
Experience supporting sales teams and revenue-focused initiatives.
Strong execution skills with the ability to work independently and manage competing priorities
Excellent written communication and attention to detail
Comfortable working in common marketing tools (email platforms, CRM, CMS, marketing automation)
Organized, dependable, and proactive in identifying what needs to be done
Able to follow established direction while exercising good judgment in execution
Collaborative, low-ego team player who thrives in a fast-paced environment.

Responsibilities

Support the execution of day-to-day marketing activities across email, website, content, and social channels
Build, deploy, and optimize email campaigns and nurture programs, using both existing and new templates
Manage lead lists, segmentation, tagging, imports, and CRM hygiene, ensuring clean and usable data
Maintain the marketing calendar, coordinate timelines, and keep initiatives on track
Document processes, templates, and repeatable workflows to improve efficiency and consistency.
Support positioning FutureFeed as a market leader relative to competitors by creating and executing high-impact content across the website, social channels, and other marketing touchpoints
Develop and maintain competitive positioning content, including comparison pages, partner case studies, third-party endorsements, customer recognition, and proof points
Coordinate the placement and upkeep of company and product information in third-party content, such as Top 10 lists, product comparison websites, review platforms, and industry directories
Work with partners, customers, and external sources to gather case studies, endorsements, and recognition that reinforce credibility and differentiation
Ensure competitive and positioning content remains current, accurate, and aligned with brand and messaging guidelines
Plan, schedule, and publish organic social content, primarily on LinkedIn
Support customer marketing initiatives, including: o Collecting testimonials and reviews o Gathering inputs and drafting case studies o Supporting customer announcements and highlights
Draft onboarding emails, product updates, and release announcements in coordination with product and leadership
Assist in producing and maintaining marketing assets such as: o One-pagers o Sales decks and pitch materials o Datasheets o Case studies
Ensure all materials align with brand guidelines, messaging standards, and visual consistency
Help in making routine updates to the website, landing pages, and forms, including copy edits, layout changes, and CTA updates
Partner closely with the sales team to support outbound and follow-up efforts
Support campaign-related sales enablement needs, including assets for demos, webinars, and customer conversations
Coordinate and execute webinars, demos, and small virtual events, including: o Promotion and registration o Reminder and follow-up emails o Post-event lead handling
Coordinate and execute trade shows and in-person events o Proper booth signage o Company description in program listing o Promotional items and literature o Shipping and logistics
Execute campaign-related tasks such as: o Landing page updates o Copy testing (subject lines, CTAs, headlines) o Basic performance tracking and reporting
Conduct basic competitive and market research and maintain internal reference documents
Coordinate with freelancers or contractors by providing briefs, assets, timelines, and feedback
Identify opportunities to improve execution, reuse assets, and streamline workflows
Pitch in on miscellaneous marketing needs common in an early-stage startup environment