B2B Marketing Manager

Cloudforce•National Harbor, MD

2d•$90,000 - $100,000•Hybrid

About The Position

Cloudforce is seeking a results-oriented and detail-driven B2B Marketing Manager to join our team. This is a hands-on role responsible for executing and optimizing marketing programs that drive pipelines, brand awareness, and customer engagement in the education and healthcare/life sciences industries. The ideal candidate will have practical experience with B2B marketing strategy, campaign execution, and hands-on expertise with tools such as HubSpot (marketing automation/CRM), and ideally Gong (for market insights and content). This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise. About Us: Cloudforce is a spirited team defined by the shared values of excellence, growth, teamwork, passion, giving back, and glee. As technophiles, we thrive on the latest developments in our chosen field of expertise: cloud computing. As humans, we are driven by the opportunities to make life better through the thoughtful application of technology. At Cloudforce, these two pursuits combine to form an effective, human-centered approach for making cloud solutions accessible for businesses, app developers, and entrepreneurs, alike. We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. Weâve built a culture around openness, inclusiveness, giving back to the community, team-building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, weâre serious about making each team member feel like theyâre part of our team. Cloudforce offers everything youâd expect in the perfect technology jobâ¦ - Outstanding opportunities to learn, grow, and expand your network. - Excellent compensation, benefits, and generous incentives. - Complimentary snacks to keep you focused. - Super cutting-edge technology. - State-of-the-art workspace. - Community involvement. - Great team synergy. But we also offer a few irresistible extras: - Friday lunch and shenanigans... on us! - Incentive program for investing in your growth. - 401K savings plan and education reimbursement. - 24/7 access to a modern gym with Tonal and Peloton. - Free monthly garage parking with direct private access to the office. - Brand-new, sun-filled National Harbor offices with scenic views of the Potomac, surrounded by shops, restaurants, and more.

Requirements

3â5 years of hands-on B2B marketing experience, preferably in SaaS or enterprise software.
Proven, hands-on experience with HubSpot (marketing automation/CRM); experience with Gong is a plus.
Demonstrated ability to execute multi-channel marketing campaigns from strategy through analysis.
Strong writing, editing, and content development skills.
Experience supporting sales teams and aligning marketing with revenue goals.
Analytical mindset with experience building and interpreting marketing reports and dashboards.
Experience in the education or healthcare/life sciences sectors is highly desirable.

Responsibilities

Hands-On Campaign Execution: Plan, build, and execute multi-channel B2B marketing campaigns (email, digital, events, webinars, content marketing) targeting decision-makers in education and healthcare/life sciences. Ensure consistent brand messaging and positioning across all channels and marketing materials.
Marketing Automation & CRM: Manage and optimize marketing automation workflows, lead scoring, and segmentation in HubSpot. Ensure accurate tracking of leads and campaign ROI.
Sales & Marketing Alignment: Work closely with sales and revenue operations to ensure marketing efforts support pipeline goals and sales enablement needs.
Analytics & Reporting: Build and maintain dashboards and reports to analyze campaign effectiveness, pipeline contribution, and marketing ROI; provide actionable insights to leadership.
Market & Customer Insights: Leverage tools like Gong, customer interviews, and market research to inform messaging, content, and campaign strategies.
Continuous Improvement: Test, measure, and optimize marketing tactics to improve engagement, conversion, and pipeline velocity.

Benefits

Outstanding opportunities to learn, grow, and expand your network.
Excellent compensation, benefits, and generous incentives.
Complimentary snacks to keep you focused.
Super cutting-edge technology.
State-of-the-art workspace.
Community involvement.
Great team synergy.
Friday lunch and shenanigans... on us!
Incentive program for investing in your growth.
401K savings plan and education reimbursement.
24/7 access to a modern gym with Tonal and Peloton.
Free monthly garage parking with direct private access to the office.
Brand-new, sun-filled National Harbor offices with scenic views of the Potomac, surrounded by shops, restaurants, and more.
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents.
Paid parental leave, including adoption and foster care placement.
PTO starting at 15 days during your first two years of employment, 20 days in years 2 through 4, and 25 days thereafter (+ incentives opportunities to earn more PTO!).
9 company-observed holidays + 2 more floating holidays to cover additional observed holidays or for use as extra PTO.