Growth Marketing Manager – IP Business Intelligence SaaS B2B

Questel•Tunis, NC

About The Position

We build B2B IP intelligence SaaS tools used by corporate Intellectual Property teams, law firms, and innovative companies. Our platforms make it easy to explore and track patent and trademark data to support informed decisions in IP and innovation. Deployed internationally, our solutions are growing rapidly, driven by a multicultural team distributed across multiple countries. We combine the agility of a startup with the resources of a structured group of 1900 employees in over 30 countries. Your Role As Growth Marketing Manager, you will be at the heart of our acquisition, awareness, and client activation strategy. You will lead the digital and content marketing plan for this SaaS solution in close collaboration with the Sales, Product, and Group Marketing teams. You will have autonomy in execution while relying on expert resources (SEO, SEA, automation, design, web, events...) and robust tools already in place.

Requirements

3 to 5 years of experience in growth marketing, content marketing, or B2B digital marketing, ideally in a SaaS or tech environment
Strong digital culture: SEO, SEA, marketing automation, analytics, content formats…
Ability to create, write, and deliver high-quality content (editorial, web, campaigns), with a strong focus on clarity, value, and performance
Comfortable with tools: Google Ads, SEMrush, LinkedIn Campaign Manager, email automation tools, etc.
Autonomy, rigor, creativity, and a test-and-learn mindset
Interest in complex domains: intellectual property, data, AI
Professional English required (any other language is a plus)

Responsibilities

Define, execute, and optimize a multichannel growth marketing strategy: SEO, SEA, LinkedIn Ads, sponsored content, webinars, nurturing, ABM…
Identify the most effective levers based on markets and personas (IP professionals, analysts, R&D strategists, legal counsels, trademark teams…) and conduct rapid experimentation
Design and improve conversion funnels, from landing pages to onboarding
Define a clear and consistent editorial line tailored to our expert B2B audiences
Propose, create, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.)
Collaborate with writers, internal experts, designers, and providers to produce high-quality content
Ensure coherent and targeted multichannel content distribution (website, SEO, email, social media, sales enablement…)
Set up an editorial calendar and ensure deliverable tracking
Monitor performance KPIs: traffic, conversion, engagement, lead generation
Use analytics tools to manage campaigns and identify areas for improvement
Provide regular reporting and actionable recommendations

Benefits

A key role in the growth of industry-leading IP intelligence solutions widely recognized in the IP world
An international team and an open, demanding, and collaborative work environment
An agile organization, backed by a solid international group
Modern tools and in-house expertise, with real freedom to propose and act
Real opportunities for advancement within the group

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