Marketing Manager

Bell Partners•Raleigh, NC

18d

About The Position

Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact. The Marketing Manager is the client facing point of contact representing the entire range of company marketing products and services to our assigned portfolio of properties. This person is responsible for managing and executing the day-to-day marketing responsibilities, and ensuring assigned clients' needs and expectations are met in a way that represents the company and provides a positive client experience. The Marketing Manager is responsible for driving maximum lead generation and interest in the property through proactive recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders.

Requirements

Three to five years of experience in Marketing-related role in account management, client management, marketing agency, and/or portfolio management
Experience with agile project management approach and confidence in leading projects
Able to analyze problems and strategize for better solutions
Understanding customer lifecycle and marketing
Business maturity and acumen
Able to multitask, prioritize, and manage time efficiently
Organized and able to create multiple timelines, budgets, and schedules
Experience and comfort in managing persuasive conversations
Excellent verbal and written communication skills
Multi-family industry experience is required, particularly with marketing technology innovations
Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others

Responsibilities

Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the account.
Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.
Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.
Serve as the lead to execute the plan as defined by the Regional Marketing Manager
Manage and carry out the day-to-day responsibilities of their portfolio of properties.
Support the Marketing Manager, Lease-ups with strategy, execution and stabilization of properties as they transfer into the marketing account management area of responsibility.
Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to stabilized asset.
Build trust and long-term relationships with internal and external clients and industry partners.
Collaborate with operations in building viable marketing budgets through recommendations that align with the ownerships vision but also supports a successful marketing program.
Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Provide management of property marketing budget to ensure spend is on target and optimized.
Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.
Ability to high-level analyze marketing data, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and quarterly initiatives to share with internal and external stakeholders
Pull information as requested to support with new business development.
Ability to collect large volume of information from multiple sources and develop a consolidated, strategic recommendation.
The ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.
Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.
All other responsibilities as assigned.