Multi-Location Marketing Manager

Dental Office•Carrollton, TX

2d•Onsite

About The Position

MB2 Dental, a Dental Partnership Organization (DPO) founded in 2007, is seeking a Multi-Location Marketing Manager to join their team in Carrollton, TX. This role involves managing multiple tasks and responsibilities in a collaborative environment. The Marketing Manager will focus on building and executing growth strategies for general dental practices within the MB2 network. The role requires a patient-focused marketing approach that emphasizes comprehensive care, patient experience, prevention, and community presence. This position connects tactical campaign execution with strategic planning, providing customized marketing support to help dental practices differentiate themselves in their local markets. The role includes leading the marketing team, managing complex projects, optimizing campaign performance, mentoring junior team members, and collaborating with leadership on organizational marketing initiatives.

Requirements

5+ years of dental marketing or healthcare marketing experience is highly preferred, including experience supporting multi-location businesses
Top-tier communication skills
Familiarity with Canva, Google Ads, and Meta Ads

Responsibilities

Lead the execution of multi-channel marketing campaigns designed for general dental practices.
Develop creative, data-driven strategies highlighting key dental messaging such as preventative care, treatment options, patient experience, and local brand positioning.
Collaborate with internal teams and affiliate dental practices to ensure marketing aligns with both local office needs and company goals.
Analyze campaign performance and share actionable insights to refine marketing strategies.
Assist in developing marketing plans for new initiatives, practice expansions, and community outreach opportunities.
Manage relationships with affiliate dental offices, ensuring strategies reflect both local needs and MB2’s overall objectives.
Support budget tracking and resource allocation for dental marketing campaigns.
Monitor and analyze key marketing KPIs (such as new patient numbers, patient retention, and campaign ROI) to measure success and inform strategy.
Provide excellent customer service to affiliated practices by responding promptly to needs, building strong relationships, and delivering high-quality marketing support.
Oversee multiple complex projects simultaneously, maintaining deadlines and ensuring deliverables meet organizational goals.