Mouratoglou International | Marketing Manager US

BOOST•Miami, FL

About The Position

Mouratoglou International is seeking a hands-on, entrepreneurial and commercially driven Marketing Manager to lead marketing development for its US Racquet Club network. The role supports membership acquisition, new club openings and brand development across the American market, with a focus on measurable commercial outcomes including lead generation, conversion and member retention. This is a build-from-scratch role with a start-up mindset. The Marketing Manager will establish marketing processes, tools and reporting systems, manage a significant budget and progressively build a team as the network grows. The role develops the US Racquet Club marketing strategy while maintaining consistency across locations and adapting activity to local markets. Based in Miami, Florida, the role involves regular travel to club locations across the United States. It reports to the Chief Marketing Officer and Chief Operating Officer and works closely with commercial teams and club directors. The start date is ASAP.

Requirements

At least 5 years of marketing experience; 7–8 years is ideal, with a proven record of delivering measurable business results.
Experience in a start-up or high-growth environment, including building processes, structuring marketing initiatives and supporting rapid multi-site expansion.
Strong commercial mindset and proven experience in customer acquisition, conversion and retention, with a focus on measurable business outcomes.
Entrepreneurial, hands-on approach and ability to work autonomously across strategic planning and operational execution.
Full professional fluency in French and English.
Strong expertise in 360° marketing, including digital marketing, social media, content, public relations, events and local marketing activation.
Ability to manage significant marketing budgets, monitor KPIs and optimize ROI across channels and locations.
Strong analytical and organizational skills, including the ability to manage multiple projects and build scalable processes.

Nice To Haves

Experience in sports, hospitality or experience-led businesses.
Experience with membership- or subscription-based models, such as sports clubs, fitness or hospitality.
Proficiency with AI tools and marketing automation.
Genuine affinity with sport and racket sports, particularly tennis, padel or fitness.

Responsibilities

Lead membership acquisition strategies for each new club, from pre-opening campaigns through post-launch growth.
Define and optimize membership offers with management, including packages, pre-opening offers, referral programs and corporate partnerships.
Develop and monitor the membership acquisition funnel across the network.
Implement initiatives to improve retention, engagement, renewals, member satisfaction and long-term loyalty.
Work with local teams to turn marketing initiatives into sales opportunities and membership conversions.
Track commercial performance and identify opportunities to improve acquisition, conversion and retention at club and network levels.
Develop and execute the overall US Racquet Club marketing strategy, maintaining network-wide consistency while adapting initiatives to local markets.
Lead marketing launches for new clubs, coordinating pre-opening campaigns, local activation and grand opening events.
Develop and manage social media strategies, content creation and local community engagement for each location.
Lead public relations initiatives to increase local and national visibility and support expansion.
Organize events including grand openings, annual celebrations, B2B events and corporate partner activations.
Strengthen brand awareness and develop a compelling member experience aligned with Mouratoglou's premium positioning.
Manage the marketing budget and allocate resources according to business priorities and expected returns.
Monitor marketing performance and ROI across channels and locations, using data to guide investment decisions.
Build scalable marketing processes, tools and reporting systems that can be replicated across future club openings.
Use AI tools and marketing automation to improve content production, audience targeting, campaign execution and reporting efficiency.
Identify best practices and continuously optimize marketing initiatives to support network growth.