Marketing Manager @ Old Shores Golf

Vernon, FL

3d•Onsite

About The Position

Old Shores Golf is a new coastal public golf destination located inland from Florida's panhandle, offering daily-fee play, limited Founderships, and real estate. It is designed for golfers and coastal lifestyle enthusiasts who value world-class golf, respect for the land, and meaningful connections. The company is seeking a Marketing Manager to lead the brand's next chapter with discipline, taste, creativity, and commercial effectiveness. This is a hands-on role focused on driving brand awareness and demand for tee times, Founderships, and Real Estate.

Requirements

5+ years of relevant marketing experience with demonstrated ownership and accountability.
Strong writing judgment and communication skills.
Experience across email marketing, social platforms, paid media, website content, and CRM management.
Highly organized, dependable, and self-directed.
Sound aesthetic judgment and attention to detail.
Comfortable working within a growing, entrepreneurial environment.

Nice To Haves

Experience in resort, golf, hospitality, travel, residential real estate, lifestyle, or premium consumer brands.
Understands golf and coastal lifestyle audiences.
Is a strong writer and designer.

Responsibilities

Maintain a clear, consistent, and distinctive brand voice across all public-facing channels.
Oversee creative output from photographers, videographers, designers, and outside partners.
Manage the content calendar across social, email, and website channels.
Own all owned social platforms: planning, writing, designing, scheduling, and publishing content.
Grow Instagram followers to 8,500+ within the first 12 months through organic content, community engagement, and strategic use of reels and stories.
Write strong, concise copy for campaigns, announcements, launches, and ongoing communications.
Produce thoughtful storytelling that builds anticipation and long-term affinity for the property.
Monitor comments, respond to direct messages, and maintain brand tone across all interactions, replying to questions within 48 hours.
Grow and manage the Old Shores Insider database to 5,000+ qualified contacts in the first 12 months.
Develop segmented communications calendar for Insider, Founder, and real estate prospects.
Improve website conversion paths, forms, and lead capture opportunities.
Execute campaigns supporting tee time demand, Foundership inquiries, and real estate interest.
Coordinate launch moments, seasonal promotions, and milestone announcements.
Work closely with internal stakeholders to align messaging with business priorities.
Maintain a concise weekly dashboard for leadership covering key indicators: audience growth, campaign performance, lead generation, digital engagement, booking demand trends, and competitive observations.
Provide clear recommendations based on results.