Marketing Manager

BTM Ventures LLC•Southfield, MI

13d•$85,000 - $120,000•Hybrid

About The Position

This role brings the 7 Brew energy beyond the stand — combining flawless marketing execution, meaningful community connections, and high-growth marketing in a fast-moving entrepreneurial environment. It’s built for a creative, execution-focused, hands-on marketing generalist who loves bringing big ideas to life, building genuine connections, and creating experiences that turn customers into lifelong 7 Brew fans. YOUR MISSION Own and execute Brewtopia’s marketing strategy and execution by: Ensure flawless execution of Brewtopia and 7 Brew driven marketing initiatives Create and implement the layered marketing calendar for Brewtopia Manage all Brewtopia marketing activity Drive the marketing components of New Stand Openings Strengthening community engagement and public relations Grow brand awareness and same-store sales Creating the systems that support long-term marketing scale

Requirements

7+ years of experience in multi-unit retail, QSR, or franchise marketing
Strong balance of strategic/creative thinking and hands-on execution
Proven success in local store marketing and community-driven growth
Data-driven and creative — you test, measure, and optimize
Comfortable operating in a high-growth, fast-paced environment
Self-starting, collaborative, and disciplined
Located in Metro Detroit Michigan
Being able to travel as needed.

Nice To Haves

You think big.
You execute fast.
You build systems that scale.

Responsibilities

Ensure flawless execution of Brewtopia and 7 Brew brand driven marketing campaigns
Build and execute effective layered marketing calendars
Flawless execution of the marketing components of New Store Openings
Drive same-store sales growth supported by local marketing programs
Ensure brand consistency across all Brewtopia markets and media channels
Develop marketing systems that scale with expansion
Ensure all marketing campaigns, whether rolled out by 7 Brew corporate or by Brewtopia, are flawlessly executed from the support center through the stand level.
Keep abreast of all initiatives launched by 7 Brew corporate, be the Brewtopia main point of contact with 7 Brew marketing. Translate 7 Brew marketing initiatives into the action plans needed to ensure execution throughout Brewtopia.
Manage all action items, including vendors, media, 7 Brew corporate, cross functional business partners, to ensure campaigns are executed smoothly with no dropped balls or last-minute heroics.
Track and report campaign performance, focusing on traffic and sales growth, ROI, guest engagement, and execution quality.
Develop and maintain layered marketing calendars for Brewtopia as a whole, Brewtopia markets, and Brewtopia individual stands.
Devise and implement Marketing programs that drive traffic and sales growth for each stand. Focus on local grassroots marketing, community engagement, public relations and communications, and guerilla marketing and promotions.
Diagnose problems at underperforming sales stands, develop and present recommendations to cross functional and operations leadership to address.
Work cross-functionally with Brewtopia staff and operations teams to implement marketing calendar tactics.
Ensure layered marketing calendars are able to scale as Brewtopia grows rapidly.
Manage all Brewtopia marketing media and communications activity, including social media, digital, text/email, print, billboards/signage, or any other channels the company chooses to utilize.
Ensure all brand images and communications are brand appropriate, high quality, and up to date.
Capture any opportunities to drive sales or brand awareness through marketing channels, particularly social media and digital.
Partnering with the NSO team, be the leader and driver of all marketing and public relations activity that supports successful New Stand Openings.
Ensure that NSO marketing and public relations is executed per the 7 Brew NSO Blueprint, every component in the Blueprint is to be utilized at Brewtopia.
Drive engagement in the local community by ensuring all marketing and community engagement NSO tactics are executed flawlessly.
Function as a generalist for Brewtopia in all areas that touch Marketing, Communications, Community Engagement, Brand Awareness, Communications, Public Relations, or other public-facing issues as they arise.
As an individual contributor, be involved and aware of this broad basis of potential marketing and communications work. As a new company, the Marketing Manager’s role will be broad and general, and will certainly evolve as our company grows. This is a role for a generalist who is excited about all the possibilities our young high-growth company brings for a fast-paced and energetic individual.