Marketing Manager

OPOC.us•Columbus, OH

28d

About The Position

The Marketing Manager will collaborate with internal shareholders to lead the marketing efforts of the company. The Marketing Manager will use their creative ideas and leadership skills to contribute to the company’s reputation, culture, and brand recognition.

Requirements

Minimum 5+ years in marketing, preferably within the AEC industry
Passion for developing fresh and creative approaches to conveying information
Experience and ability to tailor writing content based on the project type, message, and intended target audience, ensuring it is exciting, engaging, and interesting
Proficient in Adobe Creative Suite specifically InDesign, Photoshop, Microsoft Office 365, and Illustrator
Possess a strong drive to succeed
Has excellent interpersonal, verbal, face-to-face communication, and written communication skills
Are flexible, organized, and able to multi-task
Has the ability to move seamlessly from long-term, strategic projects to urgent tactical implementation when needed
Has the ability to facilitate presentations and interviews while managing diverse team personalities towards a successful outcome

Nice To Haves

Bachelor’s degree preferred in business or marketing, or similar education or experience considered
Preferred experience in proposal and presentation planning, layout, developing and curating proposal content, graphics, and editing for the AEC industry
Preferred knowledge of WordPress and experience with working and managing CRM platforms

Responsibilities

Manage the entire RFP/RFQ cycle from beginning to end
Utilize Microsoft Planner to communicate to shareholders regarding upcoming leads and current pursuits
Implement client strategy to collect intel to help with overall messaging and pre- positioning efforts
Create client strategies and capture plans to use as guides in producing message-driven content for submissions
Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
Communicate submission statuses to internal shareholders
Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
Write, edit, proofread, format, and assemble/prepare the required documents for final submission
Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials
Collaboration on partner relationships when outside partners are engaged
Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text in the internal CRM system
Create and update graphics library
Work with third party vendors in coordinating all project and employee photography on an as needed basis
Collaborate with the internal shareholders in managing content on the company’s internal and external marketing pages.
Ensure the content on the company website is up-to-date and make necessary changes utilizing the content management system.
Work with internal shareholders to develop and execute annual marketing plans for identified clients and projects for the year
Collaborate with the Marketing Team to create and post monthly news items, project updates, press releases, and any other noteworthy content on the company website, LinkedIn, and internal marketing pages.
Create and send internal email communications and digital newsletters
Create/update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)
Manage and oversee purchasing of all company apparel and swag including shirts, safety vests, hats, hard hats, backpacks, etc.
Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
Provide ongoing guidance to internal staff of meeting brand requirements utilizing the brand and communications guide as an educational tool
Partner with third party digital agency to develop additional branding needs on an as needed basis