Marketing Manager

National Safety Council•Itasca, IL

2d•$75,000 - $75,000•Remote

About The Position

Save lives, from the workplace to anyplace. The National Safety Council is America’s leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur. We are currently looking for a Marketing Manager to join us in our mission to save lives and prevent injuries. Position Highlights: The Marketing Manager builds, plans, manages, and executes marketing strategies to drive awareness, growth, retention, and engagement among the Council's existing and potential customers as well as connect the Council's products and services to its mission. Duties encompass the development, execution, and analysis of comprehensive marketing campaigns or programs ranging from lead generation to content marketing.

Requirements

Bachelor’s degree in a related discipline with 2–4 years of marketing experience
Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
Proficient with marketing-related software programs and digital marketing capabilities.
Comfortable with copywriting for various marketing and sales channels
Understanding of sales process and principles
High level of initiative, motivated, goal oriented, persistent and a skilled negotiator
Strong decision making skills using analytical data
Handles stressful situations and deadline pressures well
Excellent written and oral communication skills
Plans and carries out responsibilities with minimal direction
Excellent communication skills—both written and verbal—with the ability to present to small groups.
Creative content development skills

Nice To Haves

Previous B2B marketing or nonprofit marketing a plus
Agency experience including managing external creative vendors a plus

Responsibilities

Develop and implement comprehensive marketing strategies aligned to the Council’s product growth goals in collaboration with product and advocacy partners
Provide creative ideation to translate business goals into marketing solutions
Understand market and customer segments and industry nuances
Familiarity with digital marketing, SEO/SEM, CRM, and analytics tools
Collaborate with cross-functional teams (creative, channel owners and sales) to ensure campaign messaging and creative assets are on-brand and effective
Helps set and manage expectations and understanding of the marketing process for program impact
Translates marketing program requests into functional requirements
Manage campaign budgets and timelines to ensure projects are delivered on time and within budget
Develops copy aligned to key messages and audience insights and optimizes for each channel as appropriate
Manage ad hoc, cyclical or evergreen campaigns and tactics as needed
Assist with traffic management for high-volume campaigns as needed
Analyze campaign performance data and adjust strategies as needed to optimize results
Stay up-to-date on industry trends and best practices to continuously improve campaign effectiveness