Marketing Manager

Auror•Denver, CO

14d•$100,000 - $125,000

About The Position

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day. Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK. Auror is connecting people and intelligence to reduce crime. We’re using technology for good. In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team. We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function. As our Law Enforcement Marketing Manager, you’ll support Auror’s mission to reduce retail crime by enabling responsible collaboration between retailers and law enforcement. You’ll partner closely with our retail Customer teams, Global Law Enforcement team, and the wider Trust & Safety function to deliver targeted, practical marketing and enablement that supports retail crime prevention initiatives. Your work will center on two key outcomes: expanding the Auror retailer network and increasing the effective, appropriate use of Auror’s platform by law enforcement in support of retail customers. You’ll translate Auror product offerings and customer success stories into enablement materials and collateral. These assets will support joint retailer–law enforcement customer engagement, campaigns, conferences, and events. Practically this will involve: Industry Positioning & Messaging Support the post-purchase activation of Auror subscriptions and the Retail Crime Hub for Axon bundled law enforcement forces with targeted assets and materials to support their Organized Retail Crime (ORC) investigations.. Develop messaging that shows the value proposition and positioning for the law enforcement segment which speaks to product capabilities into operational benefits for agencies. Develop differentiated positioning and messaging for campaigns and content against competing solutions (RMS systems, regional task forces, manual processes & competing Organized Retail Crime platforms) Enablement Work with Law Enforcement team to identify sales and enablement needs then partner with the Enablement Team to produce the right materials such as toolkits: pitch decks, demo scripts, explainers, one-pagers, ROI calculators, objection handling Work with Law Enforcement, Communications and Customer teams to capture and appropriately market law enforcement win stories as proof points demonstrating impact. Align with Customer Success on onboarding, adoption, and expansion playbooks for agencies Support the development and upgrade of sales enablement assets for Axon sales teams Support the team with law enforcement specific talking points, presentations, and strategic insights Contribute to the leadership, planning, support and execution of law enforcement event participation from a marketing perspective to ensure Auror shows up purposefully, is known prior to participation and participation and exposure is maximised Content & Thought Leadership Collaborate with relevant teams on targeted law enforcement specific content assets: whitepapers, webinars, podcasts, conference presentations, blog posts. Ensure Auror enablement materials and assets demonstrate Auror’s UVP with respect to competitor positioning and market movements in the public safety technology space. Partner with content team to build agency-focused content strategy and editorial calendar Work with communications and law enforcement success functions to capture real world law enforcement wins and insights and translate this into tangible content for Auror marketing and customer conversation purposes. Cross-Functional Partnership Collaborate closely with the Law Enforcement team, Trust & Safety and Communications teams and Customer teams to understand the need for and shape of law enforcement content, to provide tangible marketing support that supports execution. Act as a voice within the wider marketing team for law enforcement specific content where there is cross over between retailer and law enforcement customers (for example, Auror Connect events). Produce work that is data informed with market insights (including competitor insights) and make use of Auror housed data for effective targeting.

Requirements

You understand law enforcement engagement. You know how to communicate with agencies and public safety professionals, and can translate product capabilities into operational benefits that resonate with their day-to-day realities.
You build marketing assets that get used. You've created enablement toolkits, sales collateral, event materials, and content that actually support customer-facing teams. You capture success stories and turn them into compelling proof points.
You're a collaborative partner. You work effectively across customer success, sales, communications, and law enforcement teams to understand needs and deliver practical marketing support. You influence through partnership and make others' jobs easier.
You're mission-driven. Retail crime impacts communities, store employees, and local commerce. You care about creating safer environments and want your marketing work to support teams making real-world impact.
You execute with strategy in mind. You balance big-picture thinking with hands-on execution—whether that's planning event strategy, creating pitch decks, or developing targeted content. You adapt quickly, work independently, and use data to inform your decisions.

Responsibilities

Support the post-purchase activation of Auror subscriptions and the Retail Crime Hub for Axon bundled law enforcement forces with targeted assets and materials to support their Organized Retail Crime (ORC) investigations.
Develop messaging that shows the value proposition and positioning for the law enforcement segment which speaks to product capabilities into operational benefits for agencies.
Develop differentiated positioning and messaging for campaigns and content against competing solutions (RMS systems, regional task forces, manual processes & competing Organized Retail Crime platforms)
Work with Law Enforcement team to identify sales and enablement needs then partner with the Enablement Team to produce the right materials such as toolkits: pitch decks, demo scripts, explainers, one-pagers, ROI calculators, objection handling
Work with Law Enforcement, Communications and Customer teams to capture and appropriately market law enforcement win stories as proof points demonstrating impact.
Align with Customer Success on onboarding, adoption, and expansion playbooks for agencies
Support the development and upgrade of sales enablement assets for Axon sales teams
Support the team with law enforcement specific talking points, presentations, and strategic insights
Contribute to the leadership, planning, support and execution of law enforcement event participation from a marketing perspective to ensure Auror shows up purposefully, is known prior to participation and participation and exposure is maximised
Collaborate with relevant teams on targeted law enforcement specific content assets: whitepapers, webinars, podcasts, conference presentations, blog posts.
Ensure Auror enablement materials and assets demonstrate Auror’s UVP with respect to competitor positioning and market movements in the public safety technology space.
Partner with content team to build agency-focused content strategy and editorial calendar
Work with communications and law enforcement success functions to capture real world law enforcement wins and insights and translate this into tangible content for Auror marketing and customer conversation purposes.
Collaborate closely with the Law Enforcement team, Trust & Safety and Communications teams and Customer teams to understand the need for and shape of law enforcement content, to provide tangible marketing support that supports execution.
Act as a voice within the wider marketing team for law enforcement specific content where there is cross over between retailer and law enforcement customers (for example, Auror Connect events).
Produce work that is data informed with market insights (including competitor insights) and make use of Auror housed data for effective targeting.

Benefits

Competitive salary range: Depending on level of experience, between $100,000 - $125,000 USD (IC3)
Annual bonus: Eligibility for a NZD $3,000 bonus at the end of the financial year if we’ve hit our revenue goals together.
Employee share scheme: You’ll own part of a company making a real difference!
Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 USD for expert sessions every year.
Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife.
Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.