Marketing Manager

Caterpillar Inc.•Peoria, IL

22d

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job Summary: Supports development and execution of the mid-to-long-term marketing strategy for VisionLink portfolio products with business partners in a global capacity. This position uses a customer-back focus in pivotal marketing leadership role focused on developing and executing the marketing strategy for Caterpillar’s VisionLink portfolio. You will drive portfolio positioning, market segmentation, and go-to-market initiatives to accelerate VisionLink adoption and revenue growth globally. Your work will influence how VisionLink is perceived, promoted, and delivered to customers and dealers, ensuring our solutions meet evolving market needs.

Requirements

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Nice To Haves

Strategic marketing expertise in developing and executing marketing strategies for technology products.
Ability to understand and communicate customer needs, translating them into effective marketing initiatives.
Skilled in gathering and analyzing market and customer data to guide strategic decisions.
Ability to articulate the value of VisionLink solutions and develop compelling sales and marketing materials.

Responsibilities

Develop and implement comprehensive marketing strategies for the VisionLink portfolio, including product positioning, messaging, and value proposition for target segments.
Design and execute go-to-market plans for VisionLink, collaborating with regional sales teams, product managers, and business divisions to maximize market penetration.
Build and nurture relationships with key customers and dealers to gather insights, drive adoption, and ensure satisfaction with VisionLink marketing solutions.
Conduct market research, competitive analysis, and customer segmentation to inform marketing strategies and identify growth opportunities.
Lead cross-functional teams to synchronize marketing and sales efforts for VisionLink.
Define and track key marketing metrics to evaluate campaign effectiveness and portfolio growth.
Lead cross-functional Go-To-Market teams where on-board technology, off-board services, and commercial strategies meet, actively participating in all decisions for GTM concepts: marketing, financials, deployment readiness, and VOC/VOD collection.