Marketing Manager
About The Position
Fulton Companies is looking for a Marketing Manager to help take our brand and commercial efforts to the next level! This role will lead brand strategy, digital marketing, demand generation, sales enablement, and marketing automation. As part of a supportive and innovative team, you will collaborate closely with sales, product management, and leadership teams to define marketing strategies that strengthen our industry leadership and drive customer engagement to fuel pipeline and profitable revenue growth. This is a high-impact position with the opportunity to lead to shape Fulton’s marketing vision, voice, and commercial success. If you thrive in a fast-paced, team focused environment and love building marketing functions that make a measurable impact, this is the role for you!
Requirements
- Bachelor’s degree in Engineering, Marketing, Business, or related field.
- 5+ years of marketing experience in industrial or manufacturing sectors; boiler or HVAC experience a plus.
- Strong knowledge of B2B marketing and technical product promotion.
- Proficiency in digital marketing tools including WordPress and Adobe products.
- Experience working with web and application developers.
- Excellent communication, leadership, and project management skills
Nice To Haves
- boiler or HVAC experience a plus.
Responsibilities
- Strategic Marketing Leadership: Monitor and report industry trends, competitor activities, and customer needs. Facilitate forums and other communication feedback loops to develop and execute marketing plans aligned with Fulton’s business objectives and growth targets.
- Brand & Content Development: Manage creation of technical content including, sales literature, web content, case studies, and thought leadership pieces. Collaborate with Product Managers, creative, engineering and sales to translate technical features into customer benefits. Maintain Fulton’s brand identity across all channels.
- Digital Marketing: Manage Fulton’s digital experience including website, SEO, e-commerce and others to increase visibility, lead generation and e-commerce business. Oversee social media engagement and email marketing programs.
- Industry Engagement & Communication: Plan and execute advertising campaigns, trade shows, webinars, and customer events. Build partnerships with industry associations and influencers.
- Budget: Manage marketing budget and track key performance metrics.
Benefits
- Competitive compensation
- Comprehensive medical and dental coverage, vision insurance, voluntary disability insurance, voluntary life insurance
- 401k with company match (dollar for dollar up to 5%)
- 10 paid holidays
- Sick days
- Vacation days
- Tuition reimbursement
- Fitness reimbursements and employee discount programs
- Onsite fitness club, Employee Assistance Program
- Profit share bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
