Marketing Manager

York Law Corporation•Sacramento, CA

10d•$80,000 - $120,000•Onsite

About The Position

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role includes marketing strategy planning and implementation, including but not limited to hiring/managing vendors and employees, campaign strategies, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.

Requirements

Minimum 5 years of experience in marketing, communications, or public relations.
Hands-on experience in creating and implementing marketing strategies.
Prior experience in setting up BI dashboards for measuring marketing performance.
Prior experience with web development and SEO/GEO
Excellent written and oral communication skills.
Strong leadership, project management, and interpersonal skills.
An analytical mindset with the ability to make data-driven decisions.
Knowledge of social media trends and consumer behavior.
Strong copywriting and content creation abilities.
Creative mindset with strategic thinking and tactical execution.
Proven experience in executing successful marketing strategies across digital, social, email, and print.
Ability to work in a fast-paced environment and demonstrate initiative.
Attention to detail and commitment to quality.
Must have reliable transportation, a valid CA driver's license, and a clean, insurable driving record
Physical ability to lift, carry, and move items weighing up to 25 pounds, as well as perform typical office-related physical tasks as needed
Experience in implementing AI tools in the mar-tech stack is a requirement.

Nice To Haves

Bachelor's degree in marketing, Communications, or related field preferred.
DOMO software experience preferred

Responsibilities

Develop and implement comprehensive marketing strategies aligned with business objectives.
Identify new market opportunities and customer segments.
Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).
Oversee creative development and ensure brand consistency across all materials.
Manage vendor relationships in a data-driven method, working with partners weekly to recalibrate and deliver results for the firm.
Lead digital marketing efforts, including SEO/GEO, social media, and paid advertising.
Manage content strategy across platforms to improve engagement and conversions.
Oversee blogs, vlogs, newsletters, and client journey improvements.
Monitor online presence, reviews, and brand reputation.
Create/Track marketing KPIs, such as leads, conversions, traffic, ROI, and campaign performance.
Build and manage the Marketing dashboard utilizing BI software (DOMO software experience preferred)
Use data to refine strategies and improve results.
Leverage AI tools across the entire mar-tech stack.
Report weekly on marketing metrics, analyze areas of improvement, and implement changes when necessary.
Provide reports and directions to internal teams and external partners.
Ensure timely execution of all marketing activities.
Collaborate with other departments to align marketing initiatives with firm-wide goals.
Stay updated on industry trends, emerging tools, and best practices.
Perform other related tasks and projects as assigned.
Follow procedures, protocols, and policies of York Law Firm.