Marketing Manager, Grow with Google

Google•Mountain View, CA

1d•$117,000 - $167,000

About The Position

Grow with Google is Google’s initiative to help Americans get the skills needed to land good jobs or advance in their careers, and to help our business partners find the critical talent they need. We built Grow with Google based on the fundamental belief that the opportunities created by technology should be available to everyone. Since 2017, the program has helped 12 million Americans grow their skills, careers, or businesses. This includes over 400,000 Americans who have graduated from our Google Career Certificate program, the majority of them upskilling from low wage work to well paying jobs. Read more in our Impact Report. And we have done it by working with organizations in communities all across the U.S. – employers, nonprofits, workforce development boards, government bodies, educational institutions and small business development centers. As a Marketing Manager on the Grow with Google team, you will write and produce the educational and promotional content that helps individuals advance their skills, careers, and businesses. In this role, you will create high-quality materials across a variety of formats, coordinate with agency partners to scale daily production, and manage a centralized content calendar. You will partner closely with the Growth, Creative, and Ecosystem teams, supplying them with targeted, user-journey-mapped assets to distribute across campaigns, while identifying opportunities to creatively repurpose existing content for different audiences.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in content marketing, copywriting, or a related field.
Experience managing multiple content projects.
Experience coordinating work with external creative or marketing agencies.

Nice To Haves

Experience creating educational or career-focused content.
Familiarity with content marketing best practices across a holistic path-to-purchase.
Familiarity with using AI to support content marketing and content creation efforts, including but not limited to use of prompting best practices.
Understanding of content mapping and how to align assets with the customer journey.
Excellent organizational skills and attention to detail.

Responsibilities

Create content across various formats to drive user awareness, consideration and engagement supporting Grow with Google's program goals. Coordinate daily execution of content production and implementation with external agency partners.
Tailor messaging for distinct audiences and write the copy that will resonate with each of the target audiences. Maximize the value of existing content by repurposing it across different channels and formats.
Map content assets to the customer journey to ensure users receive relevant information at every stage, as they explore or enroll into Grow with Google programs.
Collaborate with internal stakeholders to align content roadmap with broader Grow with Google initiatives.
Own and maintain the content calendar to organize production timelines and align deliverables with Growth Marketing campaigns in coordination with channel leads across email, social, and web to identify synergies.