Marketing Manager

AccorHotel•West Hollywood, CA

6d•$70,000 - $75,000

About The Position

Under the general guidance of the Director of Sales, he/she is responsible for driving the hotel’s performance in the marketplace and growing revenue through strategic marketing initiatives.

Requirements

Bachelor’s Degree preferred.
High School Diploma or equivalent required
Previous experience in hotel marketing preferred
Ability to multitask, work in a fast-paced environment and have a high-level attention to detail
Strong verbal and written communication skills in English
Maintain positive and productive working relationships with other employees and departments.
Ability to communicate customer needs and resolve complaints independently
Ability to establish and master goals
Ability to work independently and to partner with others to promote an environment of teamwork
Move, lift, carry, push, pull, and place objects weighing less than or equal to 15 pounds without assistance
Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity
Stand, sit, or walk for an extended period of time or for an entire work shift
Reach overhead and below the knees, including bending, twisting, pulling, and stooping

Responsibilities

Prepare, implement and compile data for the strategic marketing budget, forecasts and other reports as directed/required
Conduct and attend business review meetings, weekly f & b marketing meetings, revenue management meetings and other meetings as required/ requested
Manage all advertising, public relations and promotional activities
Conduct weekly meetings and pre-event line ups
Prepare communication plans to ensure that all new initiatives are rolled out effectively
Organize and submit invoices for promotions & entertainment
Update all calendars and disseminate information to operations and hotel team
Manage weekly update to corporate team on your properties marketing efforts and results.
Monthly ROI report on initiatives to GM and corporate team
Assist in the execution of all marketing initiatives in property marketing plans
Manage creative request process ensuring that the creativity is authentic and on brand
Provide marketing support for the purpose of the generation of incremental hotel revenues and local community visibility
Prepare and execute integrated marketing plan with DOS
Create and implement a marketing strategy for Food and Beverage outlets
Create, manage and execute executive packages
Create, manage, and execute a programming strategy for all outlets and entertainment areas at hotel.
Be present and coordinate all necessary events
Manage & market special events for sales and marketing – eg. NYE, Halloween, Fashion Week, pop ups & other relevant events
Manage social media in coordination with 3 party when applicable
Act as the public face and point of contact for outlets and initiatives
Manage and disseminate event calendar and promotions to employees, guests, and within rooms
Lead and execute all photography shoots
Establish and foster new relationships that drive revenue and increase brand awareness for the properties
Develop signature promotional nights in F&B outlets
Guests follow up with all large reservations and bookings
Perform neighborhood outreach to surrounding businesses to create base local clientele
Develop strategies to increase market share
Complete tours, welcome cards and amenity request for all media and marketing related guests.
Lead Bi-weekly PR meetings outlining initiatives
Manage all advertising, public relations and promotional activities.
Create and maintain a personal and respectful rapport with regular guests.
Attend client functions as and when required.
Entertain existing and potential clients to maintain customer loyalty.
Maintain relationship with PR agency
Attend need meetings with PR team and assist with managing larger events or need periods.