[Mid Level] Marketing Manager - Social Media Digital Brand Strategy (17517-1)

JND•Los Angeles, CA

2d•Onsite

About The Position

The Marketing Manager will lead overall social media strategy across platforms including Instagram, Facebook, X, and emerging channels. This role owns and manages the digital marketing calendar, planning and forecasting. The position involves developing and implementing integrated strategies that build top-of-mind brand recognition across all digital touchpoints. Responsibilities include building and optimizing email campaigns, website content, SEO strategy, and social media analytics, as well as collaborating with internal and external creative teams on multi-faceted campaigns.

Requirements

Bachelor's Degree
5-10 years of hands-on experience executing multi-channel digital marketing efforts with proven results.
Prior experience in entertainment, film/TV, or media environments is required.
Proficiency with Adobe Suite programs including Photoshop to create visually captivating content in a short timeframe.
Expert-level experience in AI SEO tools, SEO implementation, email marketing, web management, and social media.
Platform experience in Braze, AWS, Google Analytics, Buffer, Meta Business Manager, and Social Suites.
Proficiency in AI is a must.
Strong experience briefing creative consultants and agencies to produce attractive, effective content.
Proven track record working with social media agencies, influencers, and external content creators.
Experience in developing earned influencer partnerships and campaigns.
Fluency in paid media and an understanding of how content, media, and platform algorithms work together to drive performance.

Responsibilities

Lead the overall social media strategy across platforms including Instagram, Facebook, X, and emerging channels.
Own and manage the digital marketing calendar, planning and forecasting.
Implement social listening strategies to track brand mentions, quality, and sentiment.
Manage and optimize multiple social profiles, actively engaging fans and growing vibrant online communities for maximum brand exposure and recall.
Stay on top of all platform updates, cultural moments, and emerging trends, applying strategic judgment to reactive and real-time content opportunities.
Lead copywriting, brand voice, and community management across all digital platforms, ensuring consistency, authenticity, and fan-first engagement.
Develop and implement integrated strategies that build top-of-mind brand recognition, including breakthrough creative campaigns designed to embed brand recognition in consumer consciousness across all digital touchpoints.
Develop clear, effective briefs for internal and external teams, and collaborate on multi-faceted campaigns.
Manage and analyze social, email, SEO, and website analytics and tracking setup for comprehensive brand interaction and performance measurement.
Track competitive activity on an ongoing basis and proactively share insights with the broader department.