Marketing Manager

JF•Morrisville, NC

19d

About The Position

The JF Petroleum Group stands as a premier leader in the North American fueling infrastructure industry, offering comprehensive turn-key solutions for distribution, construction, and service needs. We serve a diverse clientele including retail fueling stations, commercial and government fleets, and emergency power customers. We are seeking a results-driven Marketing Manager to lead externally focused marketing initiatives that drive brand awareness, generate demand, and support revenue growth. This role is responsible for planning and executing integrated, multi-channel campaigns targeted at customers and prospects, supported by marketing research, market analysis, and performance reporting. The Marketing Manager plays a key role in translating market insights into actionable strategies that strengthen brand presence and fuel sales growth.

Requirements

Bachelor’s degree in Marketing, Business Economics, Communications, or a related field preferred
3-5+ years of experience in a marketing role with proven campaign management skills
1-2 years’ experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat, Express)
Experience with digital platforms and marketing tools (Constant Contact, Google Analytics, Meta, Asana)
Demonstrated ability to conduct marketing research, analyze data, and translate insights into actionable strategies
Ability to thrive in a fast-paced, cross-functional environment with excellent project management and analytical skills

Nice To Haves

B2B marketing, ecommerce, and construction, industrial or petroleum industry experience preferred

Responsibilities

Plan, execute, and optimize external multi-channel marketing campaigns
Drive demand generation strategies to increase qualified leads and customer engagement
Oversee digital and traditional advertising, including PPC, email, social media, and print
Help manage product, service, and event marketing initiatives, including new product/promo launches
Lead ecommerce marketing efforts (social media content, email marketing, digital advertising, targeted marketing)
Conduct market research and analysis to identify trends, insights, competitive positioning and growth opportunities
Develop marketing performance and analysis reports to inform leadership and support data-driven strategies
Track, analyze, and report on campaign performance using tools like Google Analytics and social media insights
Manage marketing ad budgets, timelines, and campaign deliverables
Collaborate with internal teams (sales, ecom, creative) to align messaging and ensure consistent brand voice
Manage and mentor a team of 1-2 direct reports: Sales Development Representative (SDR), responsible for tracking sales inquiries, supporting lead management, and reporting on conversion metrics.

Benefits

Competitive pay
401(k) with company match
Paid time off
Paid holidays
Health benefits (eligible 1st of the month following 30 days) including Medical, Vision, Dental, Disability
Life insurance-company provided
Bonus program eligibility
Paid training for field personnel
Uniforms provided for field personnel
Relocation Assistance will be considered for qualified candidates