Marketing Manager

Bass Pro Shops•Memphis, TN

36d

About The Position

The Hospitality Marketing Manager will work closely with the Director of Marketing to drive revenue for Johnny Morris Nature Resort properties while protecting, promoting, and enhancing the overall brand. The successful candidate will assist in the development and execution of strategic marketing plans for hospitality properties with attention to detail while driving revenue strategies.

Requirements

Minimum Degree Required: Bachelor's Degree
4+ years of experience leading marketing efforts preferred
Working knowledge of Microsoft Office and Adobe Creative Cloud applications.
Ability to organize and manage multiple priorities.
Excellent interpersonal and communications skills.
Analytical skills required.
Ability to perform as a strong team player at both a local and corporate level.
Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
Intermediate Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). The ability to quickly master new software.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Occasional TRAVEL REQUIREMENTS
Regularly walks, sits, stands, and does computer work. Seldom/never lifts up to 50 lbs. INDEPENDENT JUDGEMENT : Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Nice To Haves

Degree with an emphasis in Marketing preferred and given additional consideration

Responsibilities

Responsible for managing resort advertising, direct marketing, online/web marketing, promotions and community partnerships.
Work with the Public Relations Manager to coordinate specific aspects of PR, ensuring that the information and messaging about hospitality properties is in accordance with brand standards and the wishes of ownership.
Responsible for tracking and analyzing relevant metrics and data and providing regular reports to the Department Director and Sr. Leadership.
Oversee the production of marketing and resort collateral in accordance with brand standards.
Responsible for all aspects of accurate budget management for advertising and promotions as instructed by the Director of Marketing.
Be proactive in identifying ways to cross-promote hospitality brands to amplify overall amenities and experiences to maximize revenue.
Always provide superior service to our customers (both internal and external and adhere to company service standards.
Partner with the Marketing Department to create and deliver successful marketing collateral and campaigns.
Develop and maintain good working relationships with local CVB and Chamber of Commerce partners.
Must be solutions-oriented and approach challenges with a problem-solving mindset.
Other duties within scope of position as assigned.

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!