Marketing Manager – Roofing, Siding & Exterior Services

Allstar Home Services, LLC•Crete, IL

9d•$80,000 - $85,000

About The Position

M&M Home Remodeling Services is one of Chicagolandâs most trusted exterior remodeling companies, serving homeowners and businesses for over 50 years. We specialize in roofing, siding, windows, and exterior services, and we are entering our next phase of aggressive, data-driven growth. We are seeking a hands-on, performance-driven Marketing Manager to lead lead generation, demand creation, and ROI across all marketing channels. This is not a support role. This is a build, optimize, and scale role.

Requirements

4â7+ years of marketing experience in home improvement, construction, home services, or similar industries
Proven track record of generating high-quality leads and measurable ROI
Strong experience with: - Google Ads - Meta Ads - SEO/Local SEO
Analytics platforms (CRM reporting, call tracking, etc.)
Highly analytical with strong communication skills
Comfortable working cross-functionally with Sales, Operations, and Leadership
Motivated by results, ownership, and accountability

Nice To Haves

Roofing, siding, windows, HVAC, exterior remodeling, or other high-volume home services industries.

Responsibilities

Owning the marketing strategy for roofing, siding, windows, and exterior services
Driving lead generation, conversion optimization, and ROI across all channels
Managing and optimizing channels including: - Google Ads - Meta (Facebook/Instagram) Ads - SEO/Local SEO - Social media, email, print, and events
Tracking performance and delivering weekly & monthly KPI reports to leadership
Managing budgets with a strong focus on cost per lead and cost per acquisition
Partnering with Sales to improve lead quality and close rates
Working with Allstar corporate marketing for creative, digital, and analytics support
Continuously testing, learning, and improving campaigns based on data