Marketing Manager

Rogers Mechanical Contractors•Grapevine, TX

17d

About The Position

The Marketing Manager is a senior individual contributor responsible for shaping and executing our marketing, brand, and communication strategy. This role owns brands stewardship, strategic marketing initiatives, internal and external communications, market insights, and performance analytics. The Marketing Manager partners closely with Business Development, Operations, HR, and executive leadership to strengthen market positioning, enhance pursuit quality, elevate internal communications, and ensure consistent, high-impact representation of our brand across all channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required.
7+ years of experience in marketing, communications, or brand management.
Demonstrated ability to manage brand standards and lead rebranding initiatives.
Strong analytical skills with experience using marketing performance metrics to guide strategy.
Exceptional written, visual, and verbal communication skills. Able to produce clear, compelling, and technically accurate content for internal and external audiences.
Advanced proficiency in PowerPoint and Adobe Creative Suite (Illustrator, InDesign, Photoshop).
Strong understanding of SEO principles, digital analytics, and website optimization.
Proven ability to conduct market research and competitor analysis and convert findings inactionable strategies.
Experience developing proposals, case studies, and marketing collateral that support business development efforts.
Ability to operate independently while partnering effectively across functions and leadership levels.
High attention to detail and strong organizational skills.

Responsibilities

Brand Stewardship & Rebrand Execution
Serve as primary steward of RBS brand, ensuring all internal and external assets reflect the company’s visual identity, messaging, and standards.
Lead execution of rebranding initiatives, including development of templates, presentations, signage, and standardized marketing assets.
Ensure all marketing, communications, proposals, and digital materials align with brand guidelines.
Internal Communications & Brand Alignment
Develop and deliver clear, consistent internal communications, including companywide announcements, leadership messaging, and organizational updates to strengthen alignment and engagement across the company.
Support major internal events (annual team meeting, town halls, leadership sessions) by creating messaging, producing high-impact presentation materials, and branded materials.
Manage content for the company newsletter and intranet in partnership with the HR team to improve communication flow and employee experience.
Market Intelligence & Business Development Support
Partner with Business Development teams to develop high-quality collateral that enhances client pursuits, including capability one-pagers, geographic and market-sector sheets, case studies, project profiles, customer-facing decks, and team resumes.
Enhance proposal templates and qualification packages to support RBS’s transition toward owner-direct and qualification-based delivery strategies, improving competitiveness and win rates.
Conduct market and competitor research to identify trends, inform strategic decision-making, and guide positioning for target markets.
Translate insights into actionable recommendations that support market expansion, customer acquisition, and project opportunity development.
External Marketing, Digital Presence, & Public Relations
Draft and publish press releases, project announcements, award recognitions, and company news to strengthen external visibility and industry credibility.
Manage and maintain website content to ensure accurate and compelling representation of our capabilities, projects, and service offerings.
Lead SEO strategy including keyword optimization, content structuring, and performance analysis to improve search visibility and inbound traffic quality.
Manage social media content across platforms to increase brand awareness, support recruiting efforts, and showcase company culture.
Marketing Campaigns, Analytics, & Performance Measurement
Design and execute marketing campaigns that support lead generation, brand awareness, recruitment, and event activation.
Track marketing performance metrics (web analytics, social engagement, lead metrics, event ROI) and develop insights that guide continuous improvement.
Recommend strategic improvements based on data trends, customer behavior, and competitive activity.
Build reporting dashboards or summaries that provide leadership with clear visibility into marketing impact and performance.
Event, Tradeshow, & Customer Engagement Support
Design and deliver branded collateral, signage, digital assets, and promotional materials for tradeshows, customer events, and industry functions.
Partner with Business Development to determine event strategy and support execution.
Attend select events to ensure cohesive brand representation and gather insights for future improvements.