OTR Marketing Manager

Bridgestone Americas • Nashville, TN

6d

About The Position

The Marketing Manager is responsible for leading marketing activities that support the Off the Road (OTR) business objectives. This role develops and advances product positioning, messaging, launch strategies, and sales enablement tools that strengthen market presence and drive performance and business results. The position requires strong cross functional leadership, disciplined project management, and the ability to translate complex product and market insights into clear, compelling marketing strategies. The ideal candidate brings deep B2B experience, agency partnership expertise, and a proven ability to execute high impact product launches within a matrixed organization.

Requirements

• Bachelor’s degree with 6+ years of experience, or Master’s’ Degree with 4+ years of experience
• Strong business acumen with the ability to connect marketing activity to sales growth and business results.
• Strong B2B marketing experience, including channel, field sales, and customer dynamics.
• Strong cross-functional leadership skills with the ability to influence without direct authority.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to manage multiple agency partners, internal functions, meetings, timelines, and priorities.
• Strong project management discipline with a bias for execution and operational excellence.

Nice To Haves

• Agency partnership expertise
• Proven ability to execute high impact product launches within a matrixed organization.

Responsibilities

• Execute a clear product go-to-market strategy, including value propositions, product positioning, messaging frameworks, and launch strategies that translate product features, technical details, and customer insights into clear, compelling value propositions to drive business objectives.
• Create and manage sales collateral including product sheets, sales decks, brochures, customer presentations, merchandise and launch materials that support sales effectiveness.
• Apply insights gathered from demand trends, sales performance, market share shifts, customer behavior, and channel dynamics to sharpen marketing strategies and product launches to drive business objectives.
• Lead planning, project management and execution for global and regional tradeshows and conferences.
• Support National Sales Meetings, Strategic Dealer Meetings, customer events, and other business‑critical engagements to ensure consistent messaging and strong brand representation.
• Partner with the Marketing COE to shape integrated brand strategy, positioning, and marketing themes across media, digital, PR, and training strategies that drive awareness, consideration, and purchase intent.
• Support internal and external training initiatives through webinars, product knowledge resources, and education materials that strengthen product understanding.
• Manage external agencies and internal partners to deliver marketing, brand, event, and sales enablement work with high quality and consistency.
• Build and track KPIs to evaluate the effectiveness of product launches, including execution of marketing campaigns, events, sales tools, and communications.
• Manage assigned budgets, timelines, forecasts, agency deliverables and execution plans with discipline and accuracy.

Benefits

• Competitive compensation
• Supportive and engaging onboarding experience
• Opportunity to develop and grow, through training and regular mentorship
• Corporate Social Responsibility activities
• A truly global, dynamic and challenging work environment
• Agility and work/life effectiveness and your long-term well-being
• An effective and inclusive team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level