Marketing Manager

Penumbra•Alameda, CA
•Hybrid

About The Position

The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.

Requirements

  • Bachelor's degree in business, biology, or related field with 3 + years of experience, or equivalent combination of education and experience
  • Demonstrated collaboration skills in a team environment
  • Strong oral, written, and interpersonal communication skills required
  • High degree of accuracy and attention to detail
  • Proficiency with MS Word, Excel, and PowerPoint
  • Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously

Nice To Haves

  • MBA a plus, but not required
  • Cardiovascular device experience preferred, but not required

Responsibilities

  • Manage continuing U.S. customer and field-oriented product support activities.
  • Represent company at tradeshow meetings to promote products.
  • Implement promotion strategies, ensuring accuracy of product communication content.
  • Participate in field training on company products, and in the development of training materials.
  • Identify market opportunities to maximize market penetration.
  • Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
  • Participate in development and review of product specifications.
  • Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
  • Articulate and reinforce high level positioning concepts to the field organization.
  • Support global marketing activities through communication and other support for regional sales and marketing team members.
  • Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics.
  • Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
  • Participate in market research activities as required.
  • Participate in development/review of product specifications.
  • Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
  • Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned.
  • Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
  • Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
  • Ensure other members of the department to follow the QMS, regulations, standards, and procedures.
  • Perform other work-related duties as assigned.

Benefits

  • medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).
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