Marketing Manager

Unison Risk Advisors•Cleveland, OH

17d

About The Position

Responsible to contribute to the design and execution of a comprehensive marketing strategy to promote the organization's products and services; protects the organizational brand at the corporate level and in key growth markets.

Requirements

At least 6 to 8 or more years of industry knowledge is required.
Bachelor degree in communications, marketing or journalism from a four-year college or university and 6 to 8 years or more of related experience or the equivalent combination of education and experience.
Previous experience at a corporate marketing department, at manager level and/or:
Previous experience at a senior level with an advertising, digital or public relations firm
Strong attention to detail
Leads others by example through the sharing of knowledge and skills
Participates in proactive team efforts to achieve departmental and company goals
Handles multiple tasks and projects simultaneously
A self-learner with a self-disciplined approach
Intrinsically motivated, driven to excel
Adaptable to change; flexible and responds to change easily
Strong interpersonal skills; works well on teams
Dedicated, reliable and conscientiousness
Exceptional communication skills; good listener
Maintains a positive attitude

Responsibilities

Collaborates with the Marketing Director, and the company’s leaders, to design and execute marketing strategies, programs and tactics aligned with the organization’s direction and goals.
Serves as the direct point of contact for internal clients in the development, implementation and administration of diverse Marketing Communications & Media programs.
Works closely with the Marketing Director to develop and manage content for specific business units and causes, including copywriting and design project management with select professionals.
Supports corporate website management, internal and external communications, corporate branding, marketing materials creation, social media activity, etc.
Primary contact for Unison Risk Advisors digital strategy and various needs for subsidiary companies in the execution of their individual marketing initiatives; offers strategic recommendations for approval, monitors campaign performance.
Plans and executes public relations initiatives which include press releases, media pitches, media monitoring, interview coordination and special promotions.
Supports Oswald hosted events including the integration and collaboration of all graphic design, invitation and list distribution, event logistics and execution, and post-event reporting.
Stays strategically focused while maintaining responsibility for the tactical preparation, execution and delivery of marketing services.
Ensures the accurate, effective and timely delivery of high quality and consistent marketing services; conducts a regular analysis of campaign performance.
Proactively seeks opportunities to contribute to the advancement of the overall marketing strategy; presents ideas to management and internal clients regularly.
Participates in the budgeting process including performing reviews, discussing allocations and strategic spend; focuses on the ROI of activities and offers methods of measurement for campaigns.
Supports all special initiatives including crisis management, brand development and launch, employment branding, business workflow projects, awareness campaigns in key growth markets and specialty practice campaigns.
Conducts continuing education on and applies emerging tools and practices in Artificial Intelligence across the full scope of duties, including but not limited to content, graphic design, project management and administrative functions unique to the role.
All other duties as assigned.