Marketing Manager I/II, US Dermatology Consumer Marketing

AbbVie•Mettawa, IL

13h•$124,500 - $236,500•Onsite

About The Position

The Marketing Manager works in collaboration with the Associate Consumer Marketing Director and brand team(s) to develop the launch planning, strategy, and go-to-market execution for potential RINVOQ dermatology indications. This individual is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans.

Requirements

Bachelor's degree in Marketing or related field equivalent.
4-6+ years of relevant work experience in marketing
Prior experience in pharmaceutical or CPG marketing
Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
Strong communication, presentation and inter-personal skills.
Must have attention to detail, execution, and follow-through
Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Nice To Haves

Experience in pharmaceutical marketing
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners
DTC media (TV, Print, Web/Digital) experience
CRM experience including Direct mail and e-mail
Understanding of social media platforms and their application
Ability to work with all levels in a highly matrixed organization
Ability to influence senior management

Responsibilities

Lead development and manage execution of DTC tactics for RINVOQ Dermatology to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels which may include: video, web, CRM, social, and in-office, with a strong emphasis in digital communications.
Drive and participate in business and marketing plans and process across Dermatology.
Leverage core marketing capabilities in the creation and refinement of marketing plans.
Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
Direct and manage projects including execution of marketing plans, initiatives and tasks.
Deliver high-quality work product in a timely fashion that best utilizes investment.
Ensure that regulatory and compliance guidelines are followed.
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently.