Marketing Manager - InterContinental Los Angeles Downtown

IHG • Los Angeles, CA

16h • Onsite

About The Position

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand. The InterContinental Los Angeles Downtown is located in the Wilshire Grand building, standing 73 stories tall in the core of Downtown’s historic, entertainment, financial, arts, and sports districts. Ideally placed at the heart of the revitalized, energy-charged urban center of the United States’ second-largest city, the hotel provides first-class hospitality that seamlessly intertwines with the fabric of the burgeoning Downtown area.

Requirements

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
• 3 years' experience in Marketing or a comparable professional area OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
• 1 year experience in Marketing or a comparable professional area
• Must speak fluent English. Other languages preferred.

Responsibilities

• Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies.
• Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning.
• Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity.
• Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs.
• Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership.
• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet.
• Develop and implement innovative, hotel specific, public relations strategies to support the Hotel’s objectives.
• Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs.
• Interact with outside contacts: Guests – to ensure their total satisfaction; Clients, public relations agencies, vendors, trade and consumer media; Other contacts as needed (professional organizations, private clubs, government and community leaders, etc,).
• Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs.
• Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
• Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel’s positioning.
• Publicize the Hotel’s community and charitable organizations.
• Maintain clipping/photo files pertaining to the Hotel.
• Perform other duties and special projects as assigned.
• May serve as “manager on duty” as required.
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with IHG Field Marketing or agency.
• Identifies digital marketing opportunities on third party and local partner sites.
• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.
• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manages execution.
• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.
• Leads, owns and directs asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.

Benefits

• healthcare and dental coverage
• disability and life insurance
• matched 401(k) program
• Hotel discounts worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree