Marketing Manager (Retail Mall)

JLL•Manhattan Beach, CA

3d•$105,000 - $117,000•Onsite

About The Position

The Marketing Manager is responsible for leading the center’s marketing plan in support of the property’s strategic goals. The Marketing Manager will ensure JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Requirements

Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
Ability to learn employer specific web-based software systems
Knowledge of marketing fundamentals and market research
Excellent interpersonal communication skills (verbal and written)
Special event coordination and management experience
Ability to multi-task
Sales/negotiation skills a plus
Experience in managing budgets
Flexibility to work varied schedules including weekends and evenings
Strong team player
Bachelor’s degree in marketing or related field
3-5 years in retail, marketing, advertising, or comparable business experience
Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting
Candidates must be authorized to work in the United States without sponsorship.

Responsibilities

Development of the annual marketing plan for the property based upon the center’s strategic goals
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
Effectively manage the center’s digital media programs (social media, mobile, web), as applicable
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
Schedule and manage day- to-day operations of the Customer Service Center (where applicable)